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SearchFest 2011

Opening Keynote: Chris Sherman

Posted on February 24, 2011 by Todd Mintz

Social Media: Huge, surpassed email in popularity. Twitter: Real Search Engine: 19 Billion queries per month. Twitter Ads: “Promoted Tweets”. Expand program through 3rd parties. 75% of traffic is via API's. UberMedia...currently...

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Conversion Optimization Session

Posted on February 23, 2011 (February 23, 2011) by SEMpdx Board

Speakers: Susan Delz – Ion Interactive Lulu Gephart – REI Moderator: Scott Orth Summary: Once you get the visitor to the site, are they doing what you want? Are they filling out your quote forms, adding themselves to your newsletter, or...

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Competitive Intelligence Session

Posted on February 23, 2011 (February 23, 2011) by SEMpdx Board

Speakers: John Andrews – JohnOn.com Todd Malicoat – Market Motive / Stuntdubl Moderator–Lisa Williams Summary: Learn what your competitors are doing to drive their online businesses, how to emulate their successes, and exploit their...

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Closing Searchfest Keynote: Chris Boggs

Posted on February 23, 2011 by Rachel@anvilmediainc.com

Chris Boggs Rosetta and SEMPO President Getting Stuff Done - How to Increase Implementation Rates and Grow ROI in 2011 Implementation = Success + Greater rate of implementation yields greater successes (as defined by stated goals). +...

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Advanced PPC

Posted on February 23, 2011 by Rachel@anvilmediainc.com

Speakers: Joanna Lord, SEOmoz Dan Sundgren, Intelius Today’s major search networks are constantly introducing new relevancy requirements and technical features, which means that you have to stay ahead of the curve. This advanced session features...

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Universal Search Marketing Strategies and Tactics Session

Posted on February 23, 2011 (February 23, 2011) by SEMpdx Board

Speakers: John Shehata – Advance Internet Mike Blumenthal – Blumenthals.com Moderator: David Mihm Search isn't just "ten blue links." This session is all about how to maximize your video, image, news, products and local results. Read on to...

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Building Your Search Agency

Posted on February 23, 2011 by SEMpdx Board

Speakers: Todd Friesen – Performics Ian Lurie – Portent Interactive Moderator – Mark Knowles Summary: What are some proven techniques for winning new business? What are the large agencies doing for streamlining client reporting,...

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Implementing Your Search Marketing Strategy Session

Posted on February 23, 2011 by SEMpdx Board

Speakers: Marshall Simmonds – New York Times Dustin Woodard – SEO Naturale Moderator: Mike Rosenberg Summary: No matter how big or small your business is, you’ll be more successful if you have a battle plan. Organic search, local search,...

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Advanced Analytics

Posted on February 23, 2011 (February 23, 2011) by Rachel@anvilmediainc.com

Speakers: Allison Hartsoe from Semphonic Conrad Saam from Avvo Allison Hartsoe from Semphonic Measurement Framework + Passing data into web analytics tool requires configuration, doesn't always give data you need by default. + In order...

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Mobile Marketing Strategies & Tactics Session

Posted on February 23, 2011 (February 23, 2011) by SEMpdx Board

Speakers: Greg Sterling – Sterling Market Intelligence / Screenwerk Reid Spice – iCrossing Moderator: Kent Schnepp Mobile marketing is arguably the future of marketing. This beginner level session hit on why mobile marketing is something...

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