Amy Rosenberg: President at Veracity, Host of PR Talk podcast | LinkedIn

Great quote from her SEMPDX interview: “The press is not nice and being polite is a waste time. Get straight to the newsworthy or timely item.”

Carri Bugbee: Marketing & PR Consultant, Agile Marketing Advocate | LinkedIn TW

Impressive fact: Carri won a Shorty Award for a character she created, @PeggyOlson.

Amy’s Talk:

PR can sound harder than it is. It’s easier than it looks, but it’s not THAT easy. Wait, what?

Oversimplification = empowerment. So, Amy is giving us the tools to do it ourselves. We’re going to have to push past our comfort zones, but we can do it.

SEO PR: What is it?

“The hard links to get” – Matt Cutts, former head of web spam at Google

If you’re wondering why PR is a part of SEO, it’s all about those linkbacks. If you’re PR and wondering what it has to do with SEO, your PR process isn’t done until you get links those links.

If there’s one thing you leave with—you can ALWAYS go back and get those links! Sometimes you have to train the press how to put a link in their story. It’s uncomfortable, but necessary.

Check your backlinks to make sure they are follow (talk to your PR team if you have one, don’t go rogue) and then share any story with backlinks.

Most Effective Ways to Land PR Links:

• Content conversion (guest blogging)
• Charitable work (donations, fundraisers)
• Get involved in local newsworthy event (charity navigator)
• Press release, blog post. Get charity to run press release, blog post. Share, share, share. Charities generally have a high DA (domain authority).

While doing this: Always look at Domain analysis (Monthly Unique Visitors, DA, PA)

One final thing: Don’t try to get 5 links in one piece. Concentrate on one message.

Carri’s Talk:

PR + Social Media Marketing: Love & Conflict

Via a Cat themed presentation which I AM ON BOARD FOR

Crisis Planning Isn’t Optional

Crisis happen on social—some are real, some imagined. It can happen to you! For example: Ristretto Roasters & #MeNeither, the wife of the owner taking over corporate twitter. Even small brands and nonprofits can get caught in conflict. The building next door could have an issue and you could be pulled in.

Crisis Planning:

• Anticipate types of crises
• Prepare sites and assets: boilerplate content (company mission), dark site
• Prepare personnel: you don’t want to be fumbling on the day of (more than one person with logins)
• Plan for access outside of HQ
• Know your biggest fans to gather support
• Build a solid brand narrative via search results
• Build relationships with reporters in advance so you can get your story told

Peak Influencer Era

Everyone’s an influencer now – even pets! Influencers give brand authenticity, it doesn’t even seem like marketing. More brands (and industries, e.g.: hotel) are over it because the authenticity is wearing thin. Brands have to watch for fraud not just with fake followers, but fake interactions, clients, and sometimes fake sponsored posts. Brands are also on the line if influencers violate FTC guidelines.

Brands sink a lot of time into managing influencer campaigns (A LOT) when they often have lack of follow-through, can get hostile, try to steal clients, and don’t always have the amount of influencer their following implies. So, how do we decide who to bring on as an influencer?

Great slide in the presentation:

Image: Gorgeous woman on perfectly-made bed surrounded by heart-shaped balloons, beautiful breakfast.

Caption: Like this is anybody’s normal morning.

Best practices for influencer marketing:

• Find actual industry experts, ideally those who already like & use your brand
• Cultivate influencers organically (care & feeding over time)
• Engage with them on social/blogs
• Create insider opportunities
• Consider using different terms for influencers: Brand ambassadors (aka what they used to be called)

Ways to Contact Journalists

Journalists love TW. Track how journalists use social media. Before you reach out, follow them, like what they say. Make sure your bio reflects someone a journalist wants to hear from. Pitch via DMs (short and personalized) rather than publicly. Remember that everyone has their own personal preferences, so do your research.

Questions From the Audience!

Q: On finding the right ones (journalists, that is):

A: Press list is the hardest part of the job. It’s an ongoing process. Google is your best friend. Or, Google News. Cision to get publist going, narrow down from there. Done by hand really, you have to stay on top of it because it’s a revolving door.

Q: Reasons to write a press release?

A: They suck. You have to have a reason. You have to know they will work. Topics that will for sure get news: Causes, volunteering, donations, opening a new location. Something that’s going on that you’re doing. A quick pitch via email.

Q: Crisis management. How do you get everyone on board?

A: It’s hard to convince someone(s) that it’s important. If a crisis happens it won’t happen to them. Continue to convey to management about disasters as they come along. Wear them down by calling out bad handling – especially if it’s close to home.

Q: Launch party for a new app- newsworthy? Journalist worthy?

A: Yes – launch is worthy. Work it to see the newsworthy focus. Party – journalists hate parties. Try to invite them to network, but they hate it. Don’t take it as an insult.

So many apps get released, they are ubiquitous. What is the angle? Investment? Talk techcrunch. Collaboration? Find your category / beat.

Q: Should you use an influencer agency?

A: Depends on budget and what you want to promote. Smaller brand, it’s better with your own people who know what they are doing and have authenticity.

Q: Beyond a spreadsheet of info and products do you have any suggestions for influencer tracking software and posts they are making?

A: Social CRM tool Hubspot, Nimble (preferred). I’m not a fan of spreadsheets to track people. They are limited in what you can do in terms of pulling in data.

The post Engage: Digital PR Meets SEO and Social Media appeared first on SEMpdx.

Up until that time, all of my SEO knowledge (what little I had at that point) had come primarily from people I worked with directly. I ate up everything I could, but the few tips I were given came with little explanation as to why we were doing that specific thing for SEO; the situation was often someone saying, “do the thing because I know it helps SEO and maybe one day we can talk about why”.

My SEO skillset was mostly comprised of a lot of the “what” without any of the “why”. I should note that it was supplemented every now and then with the occasional blog post from SEObook.com, but that was about it. Little did I know, I was rapidly approaching a catalyst that would fundamentally change my understanding of SEO and my entire career.

SearchFest ended up on my radar after I attended a monthly talk put on by SEMpdx — Portland’s search engine marketing association. The 45-minute talk had been really good, so I was intrigued by the prospect of an entire day of talks and the idea of experiencing something like that. The whole thing seemed almost made up. A day-long schedule of people openly sharing SEO secrets? What?!

So it came to pass that I went back to the office and begged my boss to let me take the day off to attend. He agreed, and even purchased my ticket, on the condition that I fill up an entire legal pad with notes and commit to giving a presentation to the office the following week. I’ve never accepted an offer faster!

In many ways, I think that walking through the doors of the Governor (since renamed as “The Sentinel“) and taking that elevator up to the ballroom for my first SearchFest (since rebranded to “Engage”) changed the whole trajectory of my career. It might not even be much of an overstatement to say that it changed my life. SearchFest definitely blew my mind and inspired me to dig deeper into the field of SEO; it was where I first began to understand the “why” of SEO; it was the first time I’d spoken with more than a single SEO practitioner in a day; it was my first exposure to Moz and seeing Rand Fishkin give a presentation; it was where (a few years later) I would attend a session that put the idea in my head that — maybe someday — I could get on stage and give my own presentation at a conference; I’m also pretty sure SearchFest is where I met first met Ruth Burr Reedy, my present-day right-hand/partner-in-crime here at UpBuild.

These days, when I turn up at Engage, it feels like coming home. It feels like being fully in my element. Sure, it’s completely exhausting (introverts represent) but it’s absolutely worth it. I’m not saying that Engage is the best SEO conference in the world (but it sure is up there on the list!) or that it’s the right conference for everyone, but attending it has been a critical component of my professional success and professional development.

It’s my sincere hope that I’m not the only who’s had an experience like this. It might not be Engage/SearchFest. Chances are it’s something else, so what is your “Engage”? Do you have an event or gathering where you truly feel in your professional element? Where you’re presented with different perspectives on getting from Point A to Point B in your discipline? Where you’re pushed to test adopt and test new ideas? Where you still reap the rewards and feel the energy weeks, months, and years afterward?

I hope everyone has a chance to find a place like that in their professional lives. I’m eternally grateful that I’ve found mine. If you’re going to Engage this week, I’ll see you there.

Grab yourself a ticket while they last.

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1) Please give us your background and let us know what you do for a living.
I am an entrepreneur, author, speaker & wilderness guide. In 2007 I founded Aimclear®, an integrated marketing agency dominant in psychographic targeting. Our fabulous team netted 11 US Search Awards, including 3X Best Integrated Agency, Best Use Of Social In A Search Campaign. Aimclear’s differentiator is the Tao of holistic brand creative-builds and integrated psychographic performance marketing. I’m very active in the company, serving as Creative Director. We’ve turned out some of the finest marketers in the world, over the years.

2) Is Facebook still as F’ing Awesome for Ads as it used to be (or has it become less F’ing Awesome)?
FB is still f’ing awesome, but not for the same sh*t as before. During my keynote, I’ll discuss changes in FB realities at length, along with proper integrated usage of FB and other social channels

3) Can you give the small business owner running their own FB account a few easily digestible tips they can utilize for great effect?
Unless there is really great targeting still in FB after the data apocalypse, use FB as a retargeting channel. Make sure to take advantage of Dynamic Creative Optimization (DCO) for testing, as opposed to making oodles of ads by hand. Don’t kid yourself. If the targeting’s gone, the targeting’s gone. Build engagement retargeting lists anytime you can and use them to test audience nurture on the pathway to purchase.

4) How currently viable are social ads beyond Facebook?
Social ads are completely viable, so long as you use them for what they’re good for. Each channel has its own strengths and weaknesses, which I’ll also cover in the keynote.

5) How has speaking at conferences allowed you to develop your brand?
Speaking at conferences has meant everything to develop my and Aimclear’s brand. Brand propagation happens on several levels for conferences speakers:

We get to meet such lovely attendees, network and get to know the other speakers.
Interviews like this are priceless for getting our message out.
Because we speak all over the world, we experience diversity in cultural and professional environments.
AND, it’s so f’ing fun.

The post Engage 2019 Keynote Interview: Marty Weintraub appeared first on SEMpdx.

1) Please give us your background and let us know what you do for a living.
I am the SEO Product Owner for Arrow.com. We are an electronic components ecommerce site with 5 million products in 7 languages. Started off as a blogger in 2008 (working that English degree deep in an economic recession!) and dove into in-house ecommerce SEO in 2013. Been in love with the field ever since.

2) For the less SEO savvy, can you please explain why it’s so important for SEO’s to be able to work effectively with Javascript?
The importance of SEOs understanding how to effectively boils down to a single question— If you can’t Google it, does it exist? If Google can’t understand your JS content, it doesn’t exi

3) What are some excellent resources for SEO’s to up their technical game?
Get in Google Developers documentation, forums, Twitter conversations— all of it. Make friends with your devs. You’re going to feel dumb and that’s ok. With humility comes a super power: the ability to ask dumb questions.

Go to Jamie’s Session on the Agenda

Go to Jamie’s Bio Page

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1) Please give us your background and let us know what you do for a living.
My name is Marcus Tober. I’ve studied Computer Science (Informatics) in Berlin, Germany before I founded Searchmetrics. My curiosity led to building tools in SEO starting 2002 and resulted in Searchmetrics in 2005. Since then my passion about data and marketing has continuously evolved. My true belief is that data is changing SEO more significantly in the next 2 years than it did in the last 20 years. That’s why, after 13 years building and running an engineering and product team of 100 people, I’m changing my role to “Chief Innovation Officer” to focus primarily on “Data Science” projects. Our product, the “Searchmetrics Suite” won dozens of prices and in the last years, I filed 10 patents.

2) What are the mandatory tools needed for an Enterprise SEO to do his / her job effectively?
The most important thing for every Enterprise SEO is the understanding of the business of “his” Enterprise. What is their vision and plan for the next year. This is more important than software or SEO knowledge. The second most important is the understanding and development of product management skills. This is the foundation to talk business to your boss and at the same time factor the SEO wisdom into user stories that the product owners or developers can handle and execute. Only with this, any SEO software makes sense.

The toolset an Enterprise SEO needs, in the end, is very much depending on the goals. Even if you have a large site, often the development is outsourced and “untouchable” by SEOs. The best website crawler that reports thousands of errors is useless then. Same with Content marketing software if you are not able to change any content at all. So, in the end, the most important tool is “communication”. And sure of course Enterprise SEO software like the Searchmetrics Suite make your life much easier when you master the foundation. ?

3) How have you seen the relationships between Enterprise SEO’s and the C-level evolve over the last 5-10 years?
Yes, I have seen an evolution from SEO 10 years ago where it was mostly used by smaller players that than outperformed many big players fairly easily and no executive in a larger company had any clue about SEO. Over a period of 4 to 8 years ago where SEO became sexy, but often got the stigma of using dirty tactics. I remember the times where SEOs and enough executives were complaining (sometimes crying) after each Panda/Penguin iteration, rather than thinking forward about the user and the content. To now, where SEO is known, but still not embraced enough by executives that want to use the website as a holistic source to generate leads/sales.

I think the typical short term thinking of executives or decision makers is going to change when the SEOs in Enterprise companies get more involved in the product strategy and speak the language of product owners rather than sending super large Excel spreadsheets with dozens of Pivot tables. This is how both sides need to make compromises. In the end, many Enterprise companies feel the pressure of their online competition and eventually, that will lead to an approximation of both. Not just the examples of “Sears” or “Blockbuster” or “Toys ‘R’Us” show enough executives that being better online is a key of every company’s health and growth path. And SEO is a very important part of it.

Go to Marcus’ Session on the Agenda

Go to Marcus’ Bio Page

The post Engage 2019 Mini-Interview: Marcus Tober appeared first on SEMpdx.

1.) Please give us your background and let us know what you do for a living.
I’m a digital marketing consultant with a focus on paid search and paid social. Prior to launching Cultivative, LLC., my digital marketing agency, I spent several years working at PPC agencies of all sizes and a few years in-house (to the dark side!) as the Director of Digital Marketing & MarTech. Throughout the years, I’ve been fortunate to speak at several conferences and I contribute regularly to Search Engine Land and Search Engine Journal.

2) How would you work social remarketing into an existing AdWords effort?
When a client is already running Google Ads, or another digital media effort, social remarketing is often a natural expansion of their media efforts. When I incorporate a new digital channel, I always plan the channel’s role as part of the big picture. I use audiences across all platforms to ensure that the campaigns are working in synch to keep prospects moving toward the same goal and I monitor performance data to ensure that there are incremental gains, to confirm that the addition of the new remarketing efforts is profitable.

3) How would you sell social media advertising to an existing AdWords client?
Thankfully, it isn’t a tough sell anymore, and for good reason. Several clients experience the same or better returns with social advertising when compared to paid search. Don’t get me wrong, I love paid search but many verticals are saturated and that can make paid search pretty expensive. On the other hand, Facebook and Instagram CPCs are pretty cheap and cost per acquisition often is, too. While Linkedin CPCs aren’t cheap, the B2B targeting options are extensive.

I typically propose that the client allocate a small budget to test social ads. We then outline exactly what the plan would look like, touching on each stage of the funnel and ensuring that all of our campaigns are working together to support the big picture. If it works well, then they reinvest in social and we plan for our expansion.

Go to Amy’s Session on the Agenda

Go to Amy’s Bio Page

The post Engage 2019 Mini-Interview: Amy Bishop appeared first on SEMpdx.

1) Please give us your background and let us know what you do for a living.
Hi everyone! My name is Alexis. I work primarily as an SEO account manager at Merkle, a full-service marketing agency. I also work as a member of Merkle’s tech team, which supports technical inquiries from all SEO team members. On the side, I try to learn new things whenever I can. Right now I’m in a calculus two and discrete mathematics course (so if you understand integrals, please help me!).

2) How would an Agency Enterprise SEO Specialist such as yourself typically engage with a large corporation containing an in-house staff?

Glad you asked! At Merkle we work with mostly enterprise level clients, who generally have a fully staffed SEO team. From my experience, the relationship with each client is different. Depending on client needs, the relationship can look like a strategic partner (where Merkle help drive overarching business goals through strategic ideation for client’s next steps), an integrated partnership (i.e., where clients leverage us as an extension of their team), or even as simply extra hands to support their workload. Sometimes it’s a balance of all three.

Typically engagements begin with a comprehensive site audit, which helps our team to identify top pain points, low-hanging fruit, and enables us to become more acquainted with the experience. Most engagements have yearly executive business review that covers performance, identifies strategic initiatives for the coming year, and immediate next steps for attaining goals.

3) I’m pretty sure your SEO Cyborg post (https://moz.com/blog/seo-cyborg) was read by many who knew it was important but didn’t truly understand it (and likely passed it on to their in-house SEO). If you were talking to one of these “less-than-technical” people, how would you tell them to address your post with the relevant internal stakeholders?

My address to those who thought the SEO cyborg article may be important, but didn’t truly understand: First off, thanks for checking out the article (and for passing it on)! At a high level, the post strives to expand the current model of what-we-do-as-SEOs to be more reflective of what we actually do (adding some additional elements – rendering, signalling, and connecting). Because it offers considerations across each type of task, it was long. The positive – there’s a lot of good work that can be done to improve both the user and bot experiences to support your organic performance.

Ideas of what to do with it:

Print it out (double-sided of course, it’s so long we’d all take a forest down if we printed single-side)
Ask your SEO team what areas they think are going to drive the most impact to the site. Send them the article to help generate ideas. Then work with them to prioritize top action items for 2019.
Take each section one day at a time
Pin it on a corkboard
Audit your site, checking off the little bullet boxes
Do in-depth research on topics that interest you
Circle which area you’d like to focus/prioritize for your site (e.g., crawlability, indexability, renderability, signalling, ranking, connecting)
Have a mini-charrette with your team about it
Have the team take a section and become a subject matter expert (SME) in it, then have them present their findings to the team
Suggest additions
Suggest subtractions
Test one action item and see what happens in analytics performance
Hold a conference surrounding it
Use the printed paper as scrap paper (#recycling)
Draw a comic about it (okay… now I’m stretching…)

Anyways, thanks for reading. I hope your team can find a use for it. Also, if you come across elements you don’t understand, feel free to reach out on Twitter @AlexisKSanders. If you send a fun meme, I will respond. Better memes may get higher priority.

Go to Alexis’ Session on the Agenda

Go to Alexis’ Bio Page

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1) Please give us your background and let us know what you do for a living.
I lead the CRM strategy practice at Merkle, which means that I help our clients use people-based-marketing (PBM) to enhance the customer experience and show the value of their data assets for their companies. Prior to this role, I have run the email marketing practice at Merkle as well as the global email services team at Acxiom. Before I got into email, I worked in technology-related consulting at Gartner and digital marketing at AGENCY.COM.

2) How should a business conceptualize the creation of a new conversion funnel?
What we are seeing is that we need to look at the conversion funnel differently. The short answer is that isn’t a straight line -it’s a lot wider and more complicated. While yes, there are still some very clear low funnel triggers to act on such as search for, say a new basketball, that I can transact immediately, the interrelation of all of a company’s interactions with a prospect or customer ultimately play into the conversion funnel itself. And I think they need to consider how they work together. A way to conceptualize this is to draw a map of customer touchpoints (not a journey) where one can see how a company’s products are bought and used. So for a home electronics company, you have stores, distributors, the homes, websites and then identify how different media connect to create the experience to bring in new customers, reinforce messaging, convert, and drive to additional purchases. With this, you can focus on the key intersections to influence and then optimize those touch points to drive a conversion.

3) In what situations would you un-gate valuable content that might be used as part of a sales funnel?
Valuable content is an important part of how people see your brand so I would generally advocate for ungating it when you know who the person is already – an email subscriber or registered visitor – because in many cases the reason you gate the content is to get first-party data. If you already have it, you can still acknowledge the interaction with that content. If the content is paid for, however, as in a news site, the issue is one about business model and how you want to balance ads vs. paid subs and that a tougher nut to crack without more context.

Go to Jose’s Session on the Agenda

Go to Jose’s Bio Page

The post Engage 2019 Mini Interview: Jose Cebrian appeared first on SEMpdx.

1) Please give us your background and let us know what you do for a living.

I am the Founder & CEO of MobileMoxie – we provide expert mobile SEO & ASO consulting, generally supplementing internal SEO teams that are struggling with complex mobile SEO concerns related to Mobile-First Indexing, apps and cross-device search needs. We also host a cutting-edge tool-set that focuses on addressing user-facing and API-oriented mobile SEO concerns for independent SEOs, agencies and tool providers.

2) What impacts, if any, are you seeing in the SERPS from Mobile-First Indexing?

WOW – we are seeing SO many changes! It almost seems like Google was waiting for the launch of Mobile-First Indexing to launch a bunch of other stuff too! Position-Zero results appear to be breaking out of the ‘position-zero’ location, and now are being built-out and included in more and more places. Google is testing more types and different locations of paid search results – including mixing some in between the top and the bottom of the mobile page. There are more PAA’s (People Also Ask), more robust information in Knowledge Graph and GMB, and more links and #Fraggles (Something that we have been talking about and writing about a lot recently).

3) Do you see “Smart Speaker” searches ever getting past the “mostly informational” stage?

YES. This is why they are starting by building out the amount of ‘hosted inclusions’ in with Mobile-First Indexing. It is going to be hard for Google to read a website from a smart speaker, unless the website is properly marked up. This is at the crux of the concept that we have been talking and writing about a lot recently, that Mobile-First Indexing is really Entity-First Indexing; aka – organizing the information of the web around their Knowledge Graph, to help build-out their ability to make more information potentially a result for an ‘informational’ type of query. With Entity Understanding, Google knows enough about the relationship between different concepts to make more informational leaps needed to have a good, robust interaction with voice only. Beyond that, Google is lifting and hosting the most important aspects of the information found on your site, to be included as part of their Knowledge Graph via Answers and Featured Snippets/Rich Snippets. The more information that they can host and serve, the more ‘mostly informational’ the information in the results seems.

4) For the small business owner stuck with a non-responsive website, what would you tell them to push them into taking action to fix this?

It will sound like sacrilege, but anymore, I think that some small businesses can actually do a great job with SEO without their own website. If they are doing a good job maintaining Google My Business, YouTube, Twitter and Facebook, that might be enough. Google My Business now even offers a free hosted website option, and these are actually ranking well. Since Google seems to really like ranking content that they also host, Google Play Apps, YouTube Videos, Podcasts and Shopping/Express results might be a better investment of time and resources for some companies.

5) How good currently is GA’s cross-device tracking?

GA’s cross device tracking is ok, but Google seems to be doing a bit better job of cross device attribution in Firebase. The biggest problem with GA and Firebase though, is that it only shows the data for the people who actually click through from a search to reach the website. In mobile, the SparkToro/Jumptap data suggests that this is only 48% of the data. This is one of the problems that our tool set is trying to solve – When 62% of mobile searches get no clicks, we think it is important to see what that 62% of the audience is seeing, to know what they are actually clicking on – so we set up a tool that will execute the same mobile queries in a customizable set of locations on a weekly or monthly basis, to see how things in the actual SERP are changing – archiving images of the actual mobile results for comparison and analysis.

For companies who have GA and GSC, it is important to link these because GA only shows the data for results with clicks. GSC at least shows some data about the queries before they click, so SEO’s can at least get knowing about what is actually happening in the SERO, but SEO’s still won’t be able to see when they are ranking for Map Packs, App Packs, GMB results, Knowledge Graph, Answers and other hosted inclusions, or when any of the paid stuff that Google is testing might be pushing a ‘top-ranking’ organic result down…sometimes nearly half way down the page. The problem is, with all those hosted inclusions, rich snippets, answers and interactive results at the top, how much does it even matter if you rank in the first position in organic – Is there anyone who will not find what they need in those results, and will anyone keep scrolling below them just for the added value of your site? Now, we are often helping our clients focusing on optimizing these things, as much as we are focusing on their sites.

Learn about Cindy’s Full-day Mobile SEO Training Workshop on March 6th in Portland

Go to Cindy’s Session on the Agenda

Go to Cindy’s Bio Page

The post Engage 2019 Keynote Interview: Cindy Krum appeared first on SEMpdx.

1) Please give us your background and let us know what you do for a living.
I’m the owner of Sterling Sky Inc which is a local search agency that does Local SEO, PPC & consulting for small businesses or other local search agencies. I’m also the author of The Expert’s Guide to Local SEO and own the Local Search Forum.

2) Please share some of the top errors that businesses make in filling out their Google Profile.
They often see it as a one-time job and rarely visit the Google My Business dashboard. This is a huge mistake since Google is constantly pushing out new features and changes and the best place to keep track of these is in the dashboard. They also don’t look enough at what competitors are doing (likely because auditing this is not easy).

3) Has a well-optimized website replaced the need for many categories of businesses to even have a website (since many small business websites are little more than brochureware)?
Did you mean having a well-optimized Google My Business listing? If so, I’d say absolutely not. We still see GMB drive a ton of traffic to business websites and one of the fastest ways to influence ranking in the 3-pack is to alter the way things are organized on the business website.

Go to Joy’s Session on the Agenda

Go to Joy’s Bio Page

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