Comments on: Not Just Another Tool: My Interview With WordStream’s Larry Kim

By: Blogger Den

Blogger Den — Sun, 20 Dec 2009 05:01:27 +0000

What a fascinating interview, really enjoyed all of the graphics too. Thanks for sharing! .-= Blogger Den´s last blog ..13 Ways To Encourage Blog Comments =-.

By: Kevin

Kevin — Fri, 18 Dec 2009 15:53:40 +0000

What do you guys think about iSpionage keyword tool? I am using it for some time now and i think it's great. It generates lost of keyword ideas, both long tail and short tail, performs in-depth analyzes, it has cleaning feature, grouping feature and a PPC campaign builder, all-in-one. The information it provides is huge: competitors along with their keywords, searched volume, competitors' interest, number of competitors. It makes the choice a lot easier. The other tool they have, competitive intelligence is also awesome. Why don't you give it a try on their website, it's free to test, and share an opinion. Would be great! Cheers!

By: Dana Lookadoo

Dana Lookadoo — Fri, 18 Dec 2009 15:49:47 +0000

I’ve really enjoyed “playing around” with WordStream, and it’s time to step it up to a higher level of analysis/prediction of future behavior. I love the semantic buckets of the NicheFinder!

I appreciate Larry explaining the need for different data sets. Many marketers prefer to “simplify” efforts by using one source – Google – wish it was that simple. Query diversity is paramount. Aside from common belief, Google doesn’t have all the data!

Analysis and strategy are key. Larry explains why the process of keyword discovery is so time-consuming and ongoing. Too many of us hear, “I already did keyword research” as if it were a one-time item on a checkoff list. Good explanation of how WordStream is more than data but a collaborative tool.

Nice interview, Todd!
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