Comments on: 5 Content Questions That Make Me Cry

By: Tom Hale

Tom Hale — Tue, 28 Oct 2014 21:24:48 +0000

In reply to Michael Cottam. So true - and then comes; we think it was the unseasonably good weather, and not your fertilizer that should be attributed the good results. Sob.

By: Tom Hale

Tom Hale — Tue, 28 Oct 2014 20:03:03 +0000

Keep tilting at those windmills Ian. I still grieve over how daunting client education is and how much advantage is taken because of the education gap. I haven’t given up either, but it seems more quixotic all the time on any kind of scale. More a case of looking for a few good client/pupils that allow help.

Let’s start a club; Jaded – but Keeping the Faith

By: Michael Cottam

Michael Cottam — Fri, 24 Oct 2014 00:24:31 +0000

SEO is like fertilizer: you need to sell it and measure it by what you grow, not by the pound.

The problem is, with SEO, rankings USED to equate to how many pounds of….um…fertilizer…you applied :-). And because it worked, so many clients have learned to equate generating tons of horse manure content as somehow magically turning into value.

By: Mike Rosenberg

Mike Rosenberg — Thu, 23 Oct 2014 22:32:24 +0000

Yeah, I like to suggest that anyone who wants 500 words for $50 (haven’t been asked about the $5 posts) to give it a try…just keep in mind you will still need to tell them what to write about, manage the process, edit it and then there’s the whole marketing your content piece…I know they promise it is original, high quality and full of “SEO”.

It is good to be on the other side of the table sometimes to know what it is like trying to hire (and manage) people or companies that do things we don’t completely understand and couldn’t do ourselves (construction in your case and mine).