Comments on: Web Analytics Q&A with Eric T. Peterson and Ian Lurie https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/ Fri, 09 Jan 2009 06:15:52 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Bradzz https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/#comment-4778 Fri, 09 Jan 2009 06:15:52 +0000 http://sempdx-v2.local/?p=707#comment-4778 Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web site usage.

There are two categories of web analytics; off-site and on-site web analytics.

Off-site web analytics refers to web measurement and analysis irrespective of whether you own or maintain a website. It includes the measurement of a website’s potential audience (opportunity), share of voice (visibility), and buzz (comments) that is happening on the Internet as a whole.

On-site web analytics measure a visitor’s journey once on your website. This includes its drivers and conversions; for example, which landing pages encourage people to make a purchase. On-site web analytics measures the performance of your website in a commercial context. This data is typically compared against key performance indicators for performance, and used to improve a web site or marketing campaign’s audience response.

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Bradzz

]]> By: Grand Rapids Website Design https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/#comment-4777 Fri, 02 Jan 2009 15:36:43 +0000 http://sempdx-v2.local/?p=707#comment-4777 Nice article and it covers some good points. Thanks!

]]> By: Jenny https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/#comment-4776 Thu, 11 Dec 2008 07:49:06 +0000 http://sempdx-v2.local/?p=707#comment-4776 web analytics application to go directly head to head with Google Analytics…Good review..It takes some time to get…

Jennys last blog post..Overview of Types of Carpets

]]> By: Web Analytics https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/#comment-4775 Tue, 02 Dec 2008 20:05:55 +0000 http://sempdx-v2.local/?p=707#comment-4775 I agree with Jason. Nice coverage in this article. So many links to follow, have mercy 🙂

]]> By: Jason https://www.sempdx.org/blog/analytics/web-analytics-qa-with-eric-t-peterson-and-ian-lurie/#comment-4774 Mon, 01 Dec 2008 17:19:31 +0000 http://sempdx-v2.local/?p=707#comment-4774 Wow, there was enough information in this post to keep me reading for many hours!

Jasons last blog post..Find Out What People Are Asking Search Engines

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