Please join us on Tuesday, February 25, for SEMpdx’s quarterly webinar as we welcome digital marketing expert Rand Fishkin, who will be providing insights and opinions into Zero Click marketing!

Synopsis

Join SEMPDX and world renowned digital marketing expert Rand Fishkin on February 25th for an insightful webinar into Zero Click marketing!

[EVENT DETAILS TBD]

Speaker Info

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• [EVENT DETAILS TBD]
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time

Monday, February 25, 2024
12:00 pm to 1:00 pm

Location

Zoom Livestream

Event Cost

Members: FREE

Non-members: $10

Register Here – You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

Sponsors

Thank you to our 2024 Event Sponsor for making our Educational Event Series possible!

The post February 2025 – Webinar: Zero Click Marketing w/ Rand Fishkin appeared first on SEMpdx.

Thank you to our SEMpdx headline sponsor, Gravitate Design!

Celebrate 2024 with SEMpdx, AMA PDX, PRSA, pdxMindShare, & Indie Agency News!

Register Here –
You will need to use your registered SEMpdx membership email address to receive your discount.

Join SEMpdx, AMA PDX, PRSA, pdxMindShare, and Indie Agency News after work on Thursday, December 5th, 2024, to celebrate the holidays by eating, drinking, and partaking in good conversation. Light appetizers will be provided, and attendees will get 1 drink ticket.

• When: Thursday, December 5th, 5:00pm – 8:00pm
• Where: Spirit of 77, 500 NE Martin Luther King Jr Blvd, Portland, OR 97232 (map)
• Cost: $10 for members, $15 for non-members
  RSVP Now!

Hosts

Portland is home to some of the most creative and innovative marketing professionals in the nation, working with businesses that include local start-ups, globally-recognized brands, and everything between. AMA PDX brings together these professionals, from across Portland and the surrounding areas, through valuable professional development events, networking opportunities, and monthly luncheons.

Indie Agency News (IAN) supports the independent agency world through news, content, learning and, critically, a community built into the platform (think Fishbowl meets LinkedIn, but for indies). Our brief is simple: Build the global home for independent agencies. The mission? Serve independent agencies and the brilliant people behind them. The intention? Visibility for indies. Discovery for marketers.

pdxMindShare was founded in 1999 by Anvil Media, and has been bringing professionals in Portland, OR together for career education, networking, and connecting employers and employees ever since.

PRSA Oregon serves a diverse community of professionals, empowering them to excel in effective, ethical and respectful communications on behalf of the organizations they represent and the constituencies they serve.

SEMpdx elevates Portland’s digital marketing profile by bringing digital marketing professionals and area businesses together. Our goal as a nonprofit organization centers around the digital marketing community in Portland, Oregon.

Promotional Sponsors:

Become a sponsor of this great event! Contact the SEMpdx Sponsorship Team.

ThinkNW is a next-generation professional organization and platform bridging generations of talent and leadership in the Pacific Northwest. This region includes many history-changing companies, and ThinkNW aims to continually build a unified home for learning, inspiration and growth.

Mac’s List connects job seekers and employers, so together they can make better employment decisions, grow successful organizations, and build meaningful careers. We do this with educational resources, local professional-level job listings, and community-building activities.

Parking & Transit

Very limited free parking in the shared lot, but plenty of metered street parking around the venue. Portland Streetcar stops are 1-2 blocks away (CL Line), MAX stops are 1/4 mile north at the Oregon Convention Center, and the #6 bus runs on MLK Jr. Blvd. & Grand Avenue.

SEMpdx strongly urges attendees to be safe and use rideshare providers like Uber and Lyft.

Register Now

The post 2024 Holiday Party with SEMpdx, AMA PDX, PRSA, pdxMindShare, and Indie Agency News appeared first on SEMpdx.

Join SEMpdx for an exclusive webinar on Monday, November 11, as we welcome Navah Hopkins, Evangelist at Optmyzr, who will be sharing advanced PPC tactics and insights to level up your knowledge.

Synopsis

Join SEMPDX and Google Ads expert Nava Hopkins on November 11th for an electrifying webinar that will supercharge your campaigns. This isn’t your typical webinar – get ready to rock out to Iron Maiden while gaining valuable insights to boost your business.

In this data-driven session, we’ll:

• Explore cutting-edge P Max strategies that you may not be using (yet!)
• Analyze exclusive data from the Optmyzr team to uncover hidden opportunities for maximizing ROI
• Headbang to Iron Maiden while learning how to dominate your market

Whether you’re a Google Ads novice or a seasoned pro, this webinar is your ticket to PMax mastery. Register now and prepare to unleash your inner PMax rockstar!

Speaker Info

Navah Hopkins is a Brand Evangelist at Optmyzr. A veteran of the digital marketing industry and “Top 25 PPC Expert”, she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah has made a point to give back and loves sharing lessons learned on the international speaking circuit and at local universities. She is a frequent contributor to SEJ, SEMrush, and WordStream blogs/webinars. In 2019, she became a founding member of the Paid Search Association, a group dedicated to empowering the next generation of PPC practitioners, as well as serving as a resource for all practitioners to learn from and share with the community.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• Dive into Advanced P Max Strategies
• Gain exclusive insights into Optmyzr data
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time

Monday, November 11, 2024
12:00 pm to 1:00 pm

Location

Zoom Livestream

Event Cost

Members: FREE

Non-members: $10

Register Here – You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

Sponsors

Thank you to our 2024 Event Sponsor for making our Educational Event Series possible!

The post November 2024 – Webinar: Mastering Advanced P Max & Advanced PPC w/ Navah Hopkins appeared first on SEMpdx.

The post October 17 & 18, 2024 – Engage Conference appeared first on SEMpdx.

Please join us on Tuesday, September 10th, at Lucky Lab on NW Quimby as we welcome our expert SEMpdx panel, who will be hosting a Q&A discussion on “Mastering the Future of Paid Media”.

Your panel members & moderator are:

• Kent Lewis is a 6x entrepreneur, 10x agency professional, and digital marketer since 1996, Lewis is currently the Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief, and is regularly quoted in the media. Lewis was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Lewis was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.
• Matt Bowen,  Manager of Enterprise Client Service Strategy at Logical Position. Matt works with enterprise eCommerce brands and retailers to implement overarching PPC strategies that have been proven to lead to long-term growth.
• Chelsey Wyatt, Senior Digital Strategist at Gravitate.
• Karly Scott, Manager of Strategy for Enterprise Paid Media Clients at Logical Position.
• J. Riley Grubb, Senior Digital Media Specialist at Tektronix.

Synopsis

Join SEMpdx for an exclusive deep dive into the latest paid media strategies. Learn from industry experts about PPC, paid social, and more. The panel will dive deep into the future of PPC, AI technology, tools, and more. Don’t miss this opportunity to stay ahead of the curve.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• How our experts believe Paid Marketing will evolve in 2025
• [AGENDA TOPICS TBD]
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time
Tuesday, September 10, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is street parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Register Here – You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

Sponsors

Thank you to our 2024 Event Sponsor for making our Educational Event Series possible!

The post September 2024 – Panel: The Future of Paid Marketing appeared first on SEMpdx.

Join us Thursday, August 15, 2024, for the thirteenth annual SEMpdx Party, with AMA PDX, PRSA & ThinkNW

Details:

Join us for some old-school networking at Migration Brewing’s patio. Enjoy good food, drinks, and conversations. Don’t miss the best networking event of the summer!

The annual Party on the Patio will be the most talked-about networking event of the year. Many professional organizations will be joining us on the patio.

Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

Refreshments:

Two drink tickets per person – craft beer, wine & NA beverages.

Appetizers:

An assortment of light appetizers will be available.

Games:

Join your fellow attendees in some games, including giant Jenga, giant Connect 4, and Cornhole.

Charity of Choice:

Learn more about this year’s Charity of Choice, Taking OwnershipPDX

Donate here

Raffle Prizes Available. 100% of tickets benefit Taking Ownership PDX

• 2024 SEMpdx memberships
• 2024 Engage tickets
• Migration Brewing gift card
• Local merchant gift cards
• Engage themed basket
• Tablets & Electronics

More soon!

Tickets:

SEMpdx, AMA PDX, PRSA, and ThinkNW members are $10

Non Members are $20

SEMpdx members, use the email tied to your membership. You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket. AMA PDX, PRSA & ThinkNW, use the instructions you received via email.

Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

Register Now

Date and Time:
Thursday August 15, 2024
5:00 pm to 8:00 pm

Location

Migration Brewing

see map

3947 N Williams Ave
Portland, OR 97223

Parking & Transit:

There is street parking available around the venue. Also, don’t forget about Uber and Lyft!

SEMpdx urges all attendees to be safe and take public transit or rideshare to this event.

Patio Promotinal Sponsors

Sponsorship is available! Please contact us if you are interested in being a sponsor.

Webfor helps your business grow and make more money by utilizing our team of integrated marketing experts to develop and implement creative marketing strategies that have been proven to grow businesses by more than 30%.

We choose our clients as carefully as they choose us. If you’re not just looking for another vendor, but prefer an invaluable partner that cares as much about reaching your goals as you do, then we’d love to have a deeper conversation. Find out more by visiting our website: https://webfor.com.

pdxMindShare was founded in 1999 by Anvil Media, and has been bringing professionals in Portland, OR together for career education, networking, and connecting employers and employees ever since.

Mac’s List connects job seekers and employers, so together they can make better employment decisions, grow successful organizations, and build meaningful careers. We do this with educational resources, local professional-level job listings, and community-building

The post August 15, 2024 – Networking Party on the Patio at Migration Brewing appeared first on SEMpdx.

About the Tournament:

Announcing the first-ever SEMpdx 9-hole scramble golf tournament!

This year, we’re inviting golfers of all skill levels to compete in a fun and friendly environment at Colwood Golf Course on July 18, 2024. Whether you’re aiming for the top of the leaderboard or just looking to enjoy a day on the greens with friends, this tournament promises excitement, competition, and fun.

Tournament Format:

Scramble: Each team’s players tee off on each hole, and the best of the tee shots is selected. All team members play their second shots from that spot, and so on, until the ball is holed.
Teams: 4-person teams. You can register as a team or as an individual to be placed in a team.

Why Participate:

Compete and Connect: A perfect opportunity to challenge yourself and network with fellow golf enthusiasts.

Win Prizes: From golf gear to gift certificates, numerous prizes await the winners.

Become a Sponsor:

We’re actively seeking sponsors for the SEMpdx Golf Tournament. This is a unique opportunity to showcase your brand to a community of passionate golfers and local business leaders. Our sponsorship packages offer valuable benefits, including:

Brand Visibility: Your logo featured on event signage, promotional materials, and the event website.
Networking Opportunities: Connect with potential clients and partners in an informal setting.
Community Engagement: Demonstrate your commitment to supporting local events and charities.

Hole Sponsorships: $350

Sponsorship includes: Promotion on SEMpdx.org, event signage, email mentions, social media posts, pre-and post-event recognition.

For more details, contact Mike Terry at miket@coredigitalconsulting.com

 Event Details

Date:  July 18, 2024
Time:  10:00 AM – 1:30 PM
Location: Colwood Golf Course
Registration Fees: $125 per player, $225 twosome, $450 per team

Register now!

Don’t miss out on this exciting event. Whether you’re competing for the trophy or just for fun, secure your spot today! Registration closes on July 15, 2024

The post SEMpdx Golf Scramble – July 18, 2024 appeared first on SEMpdx.

Please join us on Tuesday, June 11th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Michael Cottam, Technical SEO Consultant, who will be sharing how to build SEO automation tools using ChatGPT.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

ChatGPT Automation: Using ChatGPT to Build SEO Tools

We all have a myriad of tools we use every day to analyze pages for various SEO aspects. Many of those tools we feed the URL of the page we want it to analyze, but that means copying the URL to be analyzed, opening a new tab, loading the tool, then pasting the URL into some field in that tool’s form.

We will create 3 Chrome extensions: one to analyze the schema.org markup using the official validator from schema.org; one to check the current URL against the rel canonical in the page, and one to check the page for missing ALT text on images.

Learning Objectives and Takeaways:

• Boost SEO Efficiency: Learn to automate repetitive SEO tasks with ChatGPT, freeing up your time for higher-level strategy. This event equips you with the skills to build custom SEO tools using ChatGPT, making your workflow faster and more productive.
• Simplify Your SEO Workflow: Stop wasting time copying URLs and switching between tabs! This event teaches you to leverage ChatGPT to build Chrome extensions that automate common SEO checks directly within your browser. Imagine checking schema markup, rel canonicals, and image alt text all in one place!
• Actionable Skills, Tangible Results: Walk away with 3 Chrome extensions you can use immediately! This event provides a practical approach, guiding you through building real-world SEO automation tools using ChatGPT.

Speaker Bio

Michael Cottam is a technical SEO consultant from Bend, Oregon, and a past board member of SEMpdx. He’s spoken at several conferences including MozCon, Engage, and Innotech. He’s been a guest on many podcasts, webinars, and panels. He’s done Whiteboard Friday videos for Moz, and written about a dozen articles for the Moz main blog, plus articles for Raven Tools, 3Q Digital, Act-On, Outspoken Media, and AboutUs.org. Connect with Michael on Twitter (X) or LinkedIn.

Date and Time
Tuesday, June 11, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
Your SEMpdx membership email address IS THE COUPON CODE to receive 50% off.

The post Tuesday June 11, 2024: ChatGPT Automation: Using ChatGPT to Build SEO Tools appeared first on SEMpdx.

Please join us on Tuesday, May 14th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome David Mihm, Local Search Consultant and Analyst, who will bring back one of our favorite longtime session formats – the Site Clinic, where the speaker audits the presence of brave volunteers from the audience!

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

Local “Site Clinic” with David Mihm

SEMpdx is bringing back one of our favorite longtime session formats for our May event – the Site Clinic, where the speaker audits the presence of brave volunteers from the audience!

In this session, David will demonstrate a rapid-fire version of how he evaluates the search landscape for his own clients by running through the digital presence of 4-6 attending companies.

You’ll see how David evaluates the following in real-time:

• SERP localization
• Competitive analysis
• Google Business Profile optimization
• Site architecture and on-page optimization
• Linkbuilding strategies
• and more!

Submit your business via SEMpdx’s social channels for personalized insights that can help your company compete and attract more visitors from Google.

Speaker Bio

David Mihm runs a boutique local search consultancy, specializing in SEO strategy for regional, national, and international brands with brick-and-mortar locations. He’s founded and sold two martech startups, GetListed.org (to Moz) and Tidings (to DemandScience) and was a co-founder of Local University. Along with fellow local search analysts Mike Blumenthal and Greg Sterling, he now primarily publishes on Near Media.

Date and Time
Tuesday, May 14, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2024 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
Your SEMpdx membership email address IS THE COUPON CODE to receive 50% off.

The post Tuesday May 14: Local “Site Clinic” with David Mihm appeared first on SEMpdx.

Please join us on Tuesday, March 12th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Steve Gehlen, Director of eCommerce & Digital Marketing at Pendleton, who will be sharing how he weaved Digital Transformation from the inside for some of Oregon’s top brands (including Nike, Coastal Farm & Ranch, and many more).

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

Weaving Digital Transformation from the Inside: Stories & lessons learned working for some of Oregon’s top brands

Steve Gehlen has led Digital strategy, transformation, marketing, and/or eCommerce at some of the most iconic Oregon-based brands, including Nike, Hollywood Video, Oregon Health & Science University, Icebreaker Clothing (North American HQ in Portland), Coastal Farm & Ranch, and Pendleton.

Achieving big changes, often without the authority to do so, Steve will discuss the secrets he has learned for how to manifest Digital innovation across various industries and companies.

The talk will include specific examples from Steve’s work at Nike, Icebreaker Clothing, Pendleton, Hollywood Video, Coastal Farm & Ranch, and Oregon Health & Science University.

Learning Objectives and Takeaways:

• New ways to think about how you approach making progress on digital transformation at your company
• Leveraging Insider Knowledge for Outsized Impact: Discover how to use your position within an organization, regardless of your level of authority, to influence and drive digital innovation
• Strategies for Navigating Digital Transformation in Traditional Industries: Learn how to apply digital transformation strategies effectively within traditional and legacy industries

Speaker Bio

Starting his career in the mid-90s, Steve Gehlen has led Digital strategy, transformation, and execution at companies such as Nike, Icebreaker Clothing, Pendleton, Coastal Farm & Ranch, Hollywood Entertainment Corp. (dba Hollywood Video), and Oregon Health & Science University (OHSU). He also led B2B marketing for Brandlive and HealthSparq. In 2004 Steve founded the non-profit Internet Strategy Forum, a national professional association for brand-side Digital executives, with over 1,500 members in 5 chapters around the U.S. Steve recruited Board members from Intel, Disney, VISA, NBC/Universal, and IBM. Steve was the Chairman and producer of Cre8con: The Portland Creative Conference from 2008 – 2019. The event brought top creatives across a variety of industries to Portland to discuss their creative process. He is also the founder of Keeping the Arts, a non-profit that gives money to youth arts education programs in Oregon.

Date and Time
Tuesday, March 12, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

The post Tuesday March 12, 2024: Weaving Digital Transformation from the Inside: Lessons learned working for some of Oregon’s top brands appeared first on SEMpdx.