Please join us on Tuesday, February 25, for SEMpdx’s quarterly webinar as we welcome digital marketing expert Rand Fishkin, who will be providing insights and opinions into Zero Click marketing!

Synopsis

Join SEMPDX and world renowned digital marketing expert Rand Fishkin on February 25th for an insightful webinar into Zero Click marketing!

[EVENT DETAILS TBD]

Speaker Info

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• [EVENT DETAILS TBD]
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time

Monday, February 25, 2024
12:00 pm to 1:00 pm

Location

Zoom Livestream

Event Cost

Members: FREE

Non-members: $10

Register Here – You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

Sponsors

Thank you to our 2024 Event Sponsor for making our Educational Event Series possible!

The post February 2025 – Webinar: Zero Click Marketing w/ Rand Fishkin appeared first on SEMpdx.

Please join us on Tuesday, June 11th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Michael Cottam, Technical SEO Consultant, who will be sharing how to build SEO automation tools using ChatGPT.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

ChatGPT Automation: Using ChatGPT to Build SEO Tools

We all have a myriad of tools we use every day to analyze pages for various SEO aspects. Many of those tools we feed the URL of the page we want it to analyze, but that means copying the URL to be analyzed, opening a new tab, loading the tool, then pasting the URL into some field in that tool’s form.

We will create 3 Chrome extensions: one to analyze the schema.org markup using the official validator from schema.org; one to check the current URL against the rel canonical in the page, and one to check the page for missing ALT text on images.

Learning Objectives and Takeaways:

• Boost SEO Efficiency: Learn to automate repetitive SEO tasks with ChatGPT, freeing up your time for higher-level strategy. This event equips you with the skills to build custom SEO tools using ChatGPT, making your workflow faster and more productive.
• Simplify Your SEO Workflow: Stop wasting time copying URLs and switching between tabs! This event teaches you to leverage ChatGPT to build Chrome extensions that automate common SEO checks directly within your browser. Imagine checking schema markup, rel canonicals, and image alt text all in one place!
• Actionable Skills, Tangible Results: Walk away with 3 Chrome extensions you can use immediately! This event provides a practical approach, guiding you through building real-world SEO automation tools using ChatGPT.

Speaker Bio

Michael Cottam is a technical SEO consultant from Bend, Oregon, and a past board member of SEMpdx. He’s spoken at several conferences including MozCon, Engage, and Innotech. He’s been a guest on many podcasts, webinars, and panels. He’s done Whiteboard Friday videos for Moz, and written about a dozen articles for the Moz main blog, plus articles for Raven Tools, 3Q Digital, Act-On, Outspoken Media, and AboutUs.org. Connect with Michael on Twitter (X) or LinkedIn.

Date and Time
Tuesday, June 11, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
Your SEMpdx membership email address IS THE COUPON CODE to receive 50% off.

The post Tuesday June 11, 2024: ChatGPT Automation: Using ChatGPT to Build SEO Tools appeared first on SEMpdx.

Please join us on Tuesday, March 12th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Steve Gehlen, Director of eCommerce & Digital Marketing at Pendleton, who will be sharing how he weaved Digital Transformation from the inside for some of Oregon’s top brands (including Nike, Coastal Farm & Ranch, and many more).

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

Weaving Digital Transformation from the Inside: Stories & lessons learned working for some of Oregon’s top brands

Steve Gehlen has led Digital strategy, transformation, marketing, and/or eCommerce at some of the most iconic Oregon-based brands, including Nike, Hollywood Video, Oregon Health & Science University, Icebreaker Clothing (North American HQ in Portland), Coastal Farm & Ranch, and Pendleton.

Achieving big changes, often without the authority to do so, Steve will discuss the secrets he has learned for how to manifest Digital innovation across various industries and companies.

The talk will include specific examples from Steve’s work at Nike, Icebreaker Clothing, Pendleton, Hollywood Video, Coastal Farm & Ranch, and Oregon Health & Science University.

Learning Objectives and Takeaways:

• New ways to think about how you approach making progress on digital transformation at your company
• Leveraging Insider Knowledge for Outsized Impact: Discover how to use your position within an organization, regardless of your level of authority, to influence and drive digital innovation
• Strategies for Navigating Digital Transformation in Traditional Industries: Learn how to apply digital transformation strategies effectively within traditional and legacy industries

Speaker Bio

Starting his career in the mid-90s, Steve Gehlen has led Digital strategy, transformation, and execution at companies such as Nike, Icebreaker Clothing, Pendleton, Coastal Farm & Ranch, Hollywood Entertainment Corp. (dba Hollywood Video), and Oregon Health & Science University (OHSU). He also led B2B marketing for Brandlive and HealthSparq. In 2004 Steve founded the non-profit Internet Strategy Forum, a national professional association for brand-side Digital executives, with over 1,500 members in 5 chapters around the U.S. Steve recruited Board members from Intel, Disney, VISA, NBC/Universal, and IBM. Steve was the Chairman and producer of Cre8con: The Portland Creative Conference from 2008 – 2019. The event brought top creatives across a variety of industries to Portland to discuss their creative process. He is also the founder of Keeping the Arts, a non-profit that gives money to youth arts education programs in Oregon.

Date and Time
Tuesday, March 12, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

The post Tuesday March 12, 2024: Weaving Digital Transformation from the Inside: Lessons learned working for some of Oregon’s top brands appeared first on SEMpdx.

Please join us on Tuesday, April 9th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Lauren Teague who will be sharing how to multiply a single idea into exponential content opportunities with AI magic.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

How to Multiply a Single Idea into Exponential Content Opportunities with AI Magic

Lauren Teague, expert strategist and host of the Brand to Fan Show podcast, will share how to amplify a content framework through the power of AI. With years of experience transforming brands into fan favorites, Lauren brings a unique perspective and a treasure trove of insights on efficiently scaling content production using AI and Automation.

This event will help you accelerate content production while keeping your audience at the forefront of your messaging. Learn how to shift your focus from an output-first approach to an idea-first content strategy. Lauren introduces her Content Multiplication Magic? framework and favorite creative tools that utilize generative AI to produce more impactful content.

Participants are invited to dive into this high-energy session that unveils the alchemy of blending AI with your creative genius. With Lauren’s seasoned guidance, they’ll discover the magic wands of generative AI, turning your single ‘big’ initiative into a riveting content odyssey that spans a month yet keeps your audience longing for more.

Key Takeaways:

• Master crafting diverse, captivating content that magnetizes your social media audiences.
• Maximize your content strategy by starting from an idea for your audience rather than starting with the output for the channel.
• Unveil and master AI-powered creative arsenals that accelerate your content creation pace without diluting its impact.
• Decode the blueprint to stretch a single ‘big’ initiative into a month-long narrative adventure, a process tried and tested with the Brand to Fan Show.

This presentation is an excellent fit for Creators, Solopreneurs, Marketing, and Sales individuals seeking to maximize their efficiencies in content production from brainstorming through publishing & recycling their best videos, podcasts, research, articles, and ideas.

Speaker Bio

Lauren knows the secret to building a great business is cultivating fandom rather than followers. She is a sought-after marketing strategist, host of the Brand to Fan Show podcast, and the founder of the re-commerce startup FanWagn.

A true “digital native,” Lauren’s Twitter account is old enough to be a teenager. For over 15 years, her career has weaved through media, startups, non-profits, agencies, event management, and professional sports — including seven seasons as the original voice of @PGATOUR social media.

Her entrepreneurial endeavors are powered by collaboration. She supports clients through Teague FC, her boutique strategy firm; she has consulted through Convince & Convert and Brain+Trust Partners, co-produced Sports PR Summit, co-hosted the Mom Buns Podcast, and served 4 years as the President of her children’s co-op preschool.

Lauren used to be a single-digit handicap golfer but now gets in 9 at a time — usually on the local par-3 course — with at least one of her three #TinyTeagues in tow. She is President-Elect of National Speakers Association Oregon chapter and active in Women in Sports & Entertainment (WISE) and the Canby Area Chamber of Commerce. You can find and follow her on social media as @LaurenTTeague.

Date and Time
Tuesday, April 9, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

The post Tuesday April 9, 2024: AI Content Strategy: How to Multiply a Single Idea into Exponential Content Opportunities w/ Lauren Teague appeared first on SEMpdx.

Please join us on Tuesday, February 20, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Kent Lewis, Founder of pdxMindShare, who will be sharing how to increase your organic search rankings via thought leadership.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies

The discipline of public relations provides marketers a powerful tool, especially when it comes to building awareness, shaping perception and credibility. Far too often, however, the benefits of PR are not effectively leveraged for search engine optimization (SEO). With Google’s latest algorithmic focus on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T), thought leadership activities like syndicating articles in industry publications, pitching the media, or even speaking at industry conferences are gaining influence and impact with Google rankings. In this session, Kent Lewis will outline effective thought leadership strategies and how they positively impact organic rankings, traffic and ultimately, revenue.

Learning Objectives and Takeaways:

• How to leverage speaking opportunities to create valuable SEO assets
• Why pitching the media as an industry expert can boost rankings
• When and where to syndicate articles via industry websites and publications

Speaker Bio

Kent Lewis is a 6x entrepreneur, 10x agency professional, and digital marketer since 1996, Lewis is currently the Founder of pdxMindShare, a networking group and online career community. He speaks internationally, writes for industry publications like Inc. and SmartBrief, and is regularly quoted in the media. Lewis was President and Founder of Anvil Media for 22 years, before selling his agency in 2022. He was also an adjunct professor at Portland State University for 20 years. Lewis was named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.

Date and Time
Tuesday, February 20, 2024
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

The post Tuesday February 20, 2024: How to Increase Organic Search Rankings and Traffic via Thought Leadership Strategies appeared first on SEMpdx.

Please join us on Tuesday, November 14, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Ian Lurie, Digital Marketing Consultant.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

Marketing Bullshit.

Someone once said that marketers ruin everything. In this presentation, Ian Lurie suggests that marketing ruins everything and talks about how we can (must) do better.

[ADDITIONAL EVENT DETAILS TBD]

Speaker Bio

Ian Lurie is a digital marketing consultant and the founder of Portent Interactive. He’s been a digital marketer since the days of AOL and Compuserve (that’s more than 25 years, if you’re counting). Ian’s recorded training for Lynda.com, writes regularly for the Portent Blog, and has been published on AllThingsD, Smashing Magazine, and TechCrunch. Ian speaks at conferences around the world, including SearchLove, MozCon, Seattle Interactive Conference and ad:Tech. He has published several books about business and marketing: One Trick Ponies Get Shot, available on Kindle, The Web Marketing All-In-One Desk Reference for Dummies, and Conversation Marketing. Ian is now an independent consultant and continues to work with the Portent team, training the agency group on all things digital. You can find him at www.ianlurie.com

Date and Time
Tuesday, November 14, 2023
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your free members-only ticket

The post Tuesday November 14, 2023: Marketing Bullshit with Ian Lurie appeared first on SEMpdx.

Please join us on Tuesday, September 12, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Adam Schork, Digital Marketing & eCommerce Manager at Powell’s Books.

SEMpdx will be providing pizza, salad, and drink tickets for two (2) beverages.

To receive your SEMpdx membership discount, you must use the email address associated with your account in Eventbrite to purchase your ticket. Not a member? Join here.

Synopsis

Organic Traffic Loss in 2023: Recovery & Prevention

Losing organic traffic is always a frustrating situation, and can be scary. The numbers are moving in the opposite direction you need them to, and recovering from that takes some serious strategy. Whether it’s happening to you now or could happen in the future, equip yourself with the knowledge you need to tackle this massive undertaking.

Key takeaways include:

• Understanding traffic loss to algorithm changes and how to reverse the effects
• Recovering from a failed migration: Individual pages and Sitewide strategy
• A diversified portfolio: The strategy that mitigates unforeseen traffic loss

Speaker Bio

Adam Schork has been working in various areas of marketing for over 10 years which has contributed to over 50 businesses’ growth. His largest success stories in the last 6 years have been through paid search, SEO and website development. His passion for digital marketing grew after taking an SEO class at Stanford back in 2016. Since then the digital marketing landscape has evolved quite a bit, and he attributes his success to adaptability through an iterative feedback loop of continually consuming the latest industry news, evaluating reliable data to inform strategy, and making adjustments based on results.

Date and Time
Tuesday, September 12, 2023
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Here –
You will need to use the same email address that you registered for SEMpdx membership to receive your discounted ticket

The post Tuesday September 12, 2023: Organic Traffic Loss in 2023: Recovery & Prevention appeared first on SEMpdx.

Please join us on Tuesday, May 9, at Lucky Lab on NW Quimby as we welcome our expert SEMpdx panel, who will be hosting a Q&A discussion on “Generative AI”.

Your panel members are:

• Johnny Anthony Hartman, Chief Multiverse Officer at Elevate Media Labs. He started in Ai in 1996 when his ten-year NDA kept him from speaking about what he learned about visual recognition from Microsoft Research. Johnny has run I Have Robots, a.k.a. Feeda, since 2006, a Media Laboratory and IP development space. Johnny and the Elevate Media Labs team have built some MASSIVE things using game engines and virtual production with Columbia Records, Netflix, Tsuburaya, Marvel, and others. In addition, they crafted experiences for new artists and some significant IPs.

• Matt Bowen, Manager of Enterprise Client Service Strategy at Logical Position. Matt works with enterprise eCommerce brands and retailers to implement overarching PPC strategies that have been proven to lead to long-term growth.

• Kent Lewis, Chief Marketing Officer at Deksia. He is a speaker and author specializing in SEO, PPC, and social media. Kent was named a top 20 digital strategist by Digital Strategy Institute. He is responsible for the overall strategic direction of marketing, including evolving messaging and integration. Connect with Kent on LinkedIn or Twitter.

• John Skelly, Founder of Food Intelligence, LLC, has 30 years of experience in diverse fields, including military leadership, Internet engineering, business development, and entrepreneurship. He began his career as an engineer during the early days of the Internet and has since spent over 20 years in advertising, digital agencies, and innovative startups. Currently, he is exploring new opportunities combining the fields of food science and artificial intelligence. John is enthusiastic about utilizing AI to educate consumers about their food choices and helping people comprehend the complexities of biochemistry, as well as the impact of human-engineered and environmental chemicals on our well-being and happiness.
• Ali Maxxa PhD, Founder at AI Governance Group. Former lead AI researcher for Amazon AWS. Since 2005, I have used my Ph.D. training in anthropology and media to research the ways in which humans from different walks of life, abilities, resources, values, places, perspectives and needs engage technology. I answer this challenge by drawing from a refined toolkit of strategies and methods, from ethnographic collaboration to usability studies. As a globe-trotting researcher, educator, team leader, and writer/media producer, I am passionate about creative cultures and digital futures. I have fifteen years’ experience in facilitating workshops and conferences, building inclusive communities, conducting user/maker research in diverse global settings, crafting multimedia, and clear written and oral communication. My deliverables include short documentaries, TED-style talks, white papers, digital storytelling, and custom-tailored training modules, both online and in in-house settings.

Your panel moderator:

• Kevin Getch Founder, Director of Digital Strategy, and CEO at Webfor. He is the author of “Future Proof Your Marketing” and has been quoted and published on leading sites like Forbes, Huffington Post, Search Engine Journal & Mashable. Kevin is an industry speaker and has recently spoken at the Workforce of Southwest Washington Conference, Seattle Interactive Conference, Engage (SearchFest), MarTech conference, and more.

Synopsis

Join SEMpdx for a discussion on what’s going on with the latest developments with generative ai. Event topics will cover a wide range of AI trends and tools including a live demo reviewing ChatGPT and other Generative AI tool capabilities.

Topics covered will include:

• Large Language Models
• AI hallucinations
• Generative AI Use Cases
• AI Search
• Generative AI impact to Business
• AI Agents
• Protecting Yourself and Your Business from Generative AI
• Generative AI Practical Use Cases

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• [TBD]
• Skills Level: All Skills Levels

Date and Time
Tuesday, May 9, 2023
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Register Now

Sponsors

Thank you to our 2023 Event Sponsor for making our Educational Event Series possible!

The post Tuesday May 9, 2023 – Panel: Generative AI – ChatGPT, Bard, Bing Chat, oh my! appeared first on SEMpdx.