Title: SGE, New Features in Google Search & How to Respond.

Description:

Learn the latest developments related to Google’s SGE (Search Generative Experience), Bing Chat, ChatGPT and other prominent AI tools that have the potential to change search and SEO forever. See how you can adapt your site’s strategy to ensure maximum visibility and accuracy in AI responses, plus how to leverage AI tools to create efficiencies in your SEO process.

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Title: How to use GPT to do PPC better and faster

Description:

Writing compelling, must-click ads was until recently one of the last things in PPC that couldn’t be automated. But with the introduction of chatGPT and the rise of other LLMs, automation in PPC has been taken to a whole new level.

Join this session and learn several prompts you can use with GPT to streamline PPC management and optimization, from managing search terms and keywords, to writing better RSAs to developing new audiences to use with Performance Max. We’ll even look at how to use GPT to write Google Ads scripts.

After attending this session you will know how to:
– use GPT in a scalable way on your ad campaigns
– how to engineer prompts for cost-effective results
– how to use GPT to speed up keyword and audience development

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The post Frederick Vallaeys Engage 2023 Session Description appeared first on SEMpdx.

Title: Amplify and Atomize: Use AI to Turn a Single Idea into a Month’s Worth of Content

Description:

Join content strategist and podcast host Lauren Teague for a dive into harnessing the power of AI to amplify your content framework. Learn from Lauren’s extensive experience transforming brands into fan favorites as she shares invaluable insights on efficiently scaling content production through automation

In this session, you’ll discover how to accelerate content creation while prioritizing audience needs. Shift your approach from output-focused to idea-driven content strategies, putting your audience at the forefront. Explore Lauren’s favorite creative tools that leverage AI, enabling faster and more impactful content creation.

Additionally, you’ll learn about a proven process for extracting a month’s worth of engaging content from a single “big” initiative, such as an eBook, podcast episode, or event. Revolutionize your content creation process by automating atomization. Don’t miss this opportunity to optimize your content strategy and transform how you connect with your audiences online.

Audience Takeaways:
1. Maximize your content strategy by starting from an idea for your audience rather than starting with the output for the channel.
2. Explore top creative tools and platforms that leverage automation and AI to create good content faster.
3. Learn how to get a month’s worth of content from a single “big” initiative like an ebook, podcast episode or event by implementing a proven process used on the Brand to Fan Show.

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Title: AI-enhanced B2B & B2B2C Dossier Marketing: Using Sales Navigator, LinkedIn, & Badass Automation to Crush Sales & Community- On a Shoestring with Little Time Investment

Description:
For businesses and many consumer brands, LinkedIn’s Sales Navigator data represents arguably the most powerful prospecting, social networking, and integrated advertising tool on earth. Detonated by AI & rad third-party tools, highly tuned target audiences will self-discover YOUR soft, NON-spammy, (yet automated) networking engagement tactics, discover your hot brand and ripen for taking & selling. Combine steady, predictable acquisition of new, focused inbound relationships with AI-advised psychographic ads (sporting insane one-to-one paid and organic targeting variables) to gain market-busting brand familiarity and sell to lists of actual, known humans.

The post Marty Weintraub Engage 2023 Session Description appeared first on SEMpdx.