Comments on: 10 Factors to a Successful Company Launch via Paid and Organic Search Marketing https://www.sempdx.org/blog/business/successful-search-marketing/ Wed, 26 Aug 2015 19:43:46 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Kent Lewis https://www.sempdx.org/blog/business/successful-search-marketing/#comment-9737 Wed, 26 Aug 2015 19:43:46 +0000 http://sempdx.wpengine.com/?p=16855#comment-9737 Patrick,
In regards to your question about the 80/20 mix, my rationale is that the cost of paid search is so significant that it benefits mature company with the resources to build an strong content strategy to gain a foothold in organic search is best served. Keep in mind that is an ideal, but rarely do we see that in real life. Many of our clients are 50/50 or 60/40 at best.

]]> By: Patrick Finney https://www.sempdx.org/blog/business/successful-search-marketing/#comment-9736 Wed, 26 Aug 2015 18:55:10 +0000 http://sempdx.wpengine.com/?p=16855#comment-9736 Kent:

Couldn’t agree more with your first paragraph. As we specialize in small businesses early in their digital “lives”, we see this all the time.

Quick question, on what do you base your recommendation of an 80/20 split between organic and paid search for mature businesses? Seems to me this is based on the success one is having with SEO to drive improvement in organic search ranking.

Thank you again for a great post. And for hosting the great Lunch-n-Learn events at Anvil.

Patrick Finney, Bent Oak Marketing

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