Title: “It’s coming from inside the business!” Lessons from an experienced in-house marketer

Description:

When things can go wrong, they will go wrong, and it’s the job of the in-house marketer to pick their head up, figure out exactly what happened, and come up with a plan to fix it. Rachel’s worked on over 150 brands at large multinational (AOL, HPE) and medium sized businesses, and has seen many blunders that she and her team have had to work through. This session will walk through those case studies of common and not so common issues, to leave you with a firm handle on how to diagnose and fix these potential calamities.

The post Rachel Heseltine Engage 2023 Session Description appeared first on SEMpdx.

Title: How to Stop Worrying and Love GA4

Description:

Google Analytics 4 is here, and if you’re like most marketers, you’re not thrilled by the switch. The most successful GA4 implementations will be the ones that meet GA4 on its own terms — that means resisting the urge to make your GA4 setup as much like Universal Analytics as possible. This session will help you tap into GA4’s potential with cool reports, interesting integrations, and setup tips to implement today for long-term analytics success for years to come (and yes, ways to find or recreate your favorite reports from UA). Understanding the data collection and reporting philosophy and methodology behind GA4 is the fastest way to get your bearings and start using GA4 with confidence and (maybe even) enthusiasm!

The post Ruth Burr Reedy Engage 2023 Session Description appeared first on SEMpdx.

Title: How to use GPT to do PPC better and faster

Description:

Writing compelling, must-click ads was until recently one of the last things in PPC that couldn’t be automated. But with the introduction of chatGPT and the rise of other LLMs, automation in PPC has been taken to a whole new level.

Join this session and learn several prompts you can use with GPT to streamline PPC management and optimization, from managing search terms and keywords, to writing better RSAs to developing new audiences to use with Performance Max. We’ll even look at how to use GPT to write Google Ads scripts.

After attending this session you will know how to:
– use GPT in a scalable way on your ad campaigns
– how to engineer prompts for cost-effective results
– how to use GPT to speed up keyword and audience development

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The post Frederick Vallaeys Engage 2023 Session Description appeared first on SEMpdx.

Title: Amplify and Atomize: Use AI to Turn a Single Idea into a Month’s Worth of Content

Description:

Join content strategist and podcast host Lauren Teague for a dive into harnessing the power of AI to amplify your content framework. Learn from Lauren’s extensive experience transforming brands into fan favorites as she shares invaluable insights on efficiently scaling content production through automation

In this session, you’ll discover how to accelerate content creation while prioritizing audience needs. Shift your approach from output-focused to idea-driven content strategies, putting your audience at the forefront. Explore Lauren’s favorite creative tools that leverage AI, enabling faster and more impactful content creation.

Additionally, you’ll learn about a proven process for extracting a month’s worth of engaging content from a single “big” initiative, such as an eBook, podcast episode, or event. Revolutionize your content creation process by automating atomization. Don’t miss this opportunity to optimize your content strategy and transform how you connect with your audiences online.

Audience Takeaways:
1. Maximize your content strategy by starting from an idea for your audience rather than starting with the output for the channel.
2. Explore top creative tools and platforms that leverage automation and AI to create good content faster.
3. Learn how to get a month’s worth of content from a single “big” initiative like an ebook, podcast episode or event by implementing a proven process used on the Brand to Fan Show.

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The post Lauren Teague Engage 2023 Session Description appeared first on SEMpdx.

Title: AI-enhanced B2B & B2B2C Dossier Marketing: Using Sales Navigator, LinkedIn, & Badass Automation to Crush Sales & Community- On a Shoestring with Little Time Investment

Description:
For businesses and many consumer brands, LinkedIn’s Sales Navigator data represents arguably the most powerful prospecting, social networking, and integrated advertising tool on earth. Detonated by AI & rad third-party tools, highly tuned target audiences will self-discover YOUR soft, NON-spammy, (yet automated) networking engagement tactics, discover your hot brand and ripen for taking & selling. Combine steady, predictable acquisition of new, focused inbound relationships with AI-advised psychographic ads (sporting insane one-to-one paid and organic targeting variables) to gain market-busting brand familiarity and sell to lists of actual, known humans.

The post Marty Weintraub Engage 2023 Session Description appeared first on SEMpdx.

Title: The End of Marketing Attribution

Description:
For 20 years, marketers have been able to attribute most online conversions to the channel (and sometimes even the exact tactic) that sent them. But, those days are ending. In this presentation, Rand will show what’s happening to the web in government policy, privacy changes, tech shifts, and the incentives of major traffic & ad platforms to cause this shift, and how marketers can respond.

• You’ll learn how to measure those hard-to-measure channels and tactics
• Get workarounds for big tech’s attempts to hide referral data
• Learn ways to avoid throwing money at ads for conversions that would have happened anyway, and…
•Explore tactics that are hard to attribute, but undeniably powerful (and often far higher ROI than classic ad tactics).

The post Rand Fishkin Engage 2023 Closing Keynote appeared first on SEMpdx.