All Items Tagged as at SEMpdx Tue, 12 Nov 2019 17:28:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.sempdx.org/wp-content/uploads/2019/11/sempdx-favicon-150x150.png All Items Tagged as at SEMpdx 32 32 June 2019 – YouTube Video Advertising with Sean McEntee https://www.sempdx.org/sempdx-events/june-2019-youtube-video-advertising-with-sean-mcentee/ https://www.sempdx.org/sempdx-events/june-2019-youtube-video-advertising-with-sean-mcentee/#comments Thu, 04 Apr 2019 14:37:38 +0000 http://sempdx-v2.local/?p=27748 Join us June 4, as we welcome Sean McEntee from 3Q Digital, who will be presenting "Make YouTube Your Newest Performance Channel".

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]]> Please join us on Tuesday, June 4*, at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Sean McEntee, Senior Director of Client Services at 3Q Digital, who will be presenting “Make YouTube Your Newest Performance Channel”.

*Event is one week earlier than our usual second Tuesday of the month.

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Synopsis

Video has replaced mobile as the biggest buzzword in marketing channels, but few marketers understand how to effectively use YouTube’s entire suite of capabilities, including new releases focused on direct response. Sean will break down the platform’s most under-valued features and lead marketers through a workshop that will help them effectively integrate YouTube into their multi-channel campaigns.

Key Takeaways

Sean McEntee

  • Which campaign types to utilize for direct response video ads
  • What makes an effective YouTube ad
  • How to prevent ineffective spend from ending your test early
  • How to scale your successful video campaigns
  • Skills Level: Intermediate YouTube/Video Ads experience

Speaker Bio

Sean McEntee is a Sr. Director of Client Services at 3Q Digital, which he joined in November 2013 after working at Performics and iProspect. Sean holds degrees in Interactive Media from DePaul University and Business Administration from Linkoping University. When he’s not helping innovative companies grow, Sean enjoys traveling, building computers, and fondly recalling that one time the Golden State Warriors blew a 3-1 lead to the Cleveland Cavaliers.

Date and Time

Tuesday, June 4, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

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]]> https://www.sempdx.org/sempdx-events/june-2019-youtube-video-advertising-with-sean-mcentee/feed/ 1 January 2017 – Building a Content Roadmap with Heather Lloyd-Martin & Lisa Williams https://www.sempdx.org/sempdx-events/past-events/january-2017-building-a-content-roadmap-with-heather-lloyd-martin-lisa-williams/ https://www.sempdx.org/sempdx-events/past-events/january-2017-building-a-content-roadmap-with-heather-lloyd-martin-lisa-williams/#respond Tue, 08 Nov 2016 19:14:58 +0000 http://sempdx-v2.local/?p=20018 We will guide you through the full digital journey of a content asset within content strategy (the Why), and content marketing (the What and the How). We’ll move past the theoretical and deeply into the tactical process for executing content that serves the purpose of your business or service.

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Please join us on Tuesday, January 10, 2017 in the Heritage Room at BridgePort BrewPub as we welcome Lisa Williams, Associate Director at OHSU, and Heather Lloyd-Martin, CEO at SuccessWorks, who will be presenting “Building a Roadmap: The Digital Journey of a Content Asset”. You will learn about the tools to use during the content planning process, content performance and measurement, as well as processes for alignment across content, brand, search, public relations, and social teams. This presentation will be for all skill levels. Powered by Wild Apricot Membership Software

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