All Items Tagged as at SEMpdx Wed, 19 Apr 2017 23:29:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.1 https://www.sempdx.org/wp-content/uploads/2019/11/sempdx-favicon-150x150.png All Items Tagged as at SEMpdx 32 32 January 2017 – Building a Content Roadmap with Heather Lloyd-Martin & Lisa Williams https://www.sempdx.org/sempdx-events/past-events/january-2017-building-a-content-roadmap-with-heather-lloyd-martin-lisa-williams/ https://www.sempdx.org/sempdx-events/past-events/january-2017-building-a-content-roadmap-with-heather-lloyd-martin-lisa-williams/#respond Tue, 08 Nov 2016 19:14:58 +0000 http://sempdx-v2.local/?p=20018 We will guide you through the full digital journey of a content asset within content strategy (the Why), and content marketing (the What and the How). We’ll move past the theoretical and deeply into the tactical process for executing content that serves the purpose of your business or service.

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Please join us on Tuesday, January 10, 2017 in the Heritage Room at BridgePort BrewPub as we welcome Lisa Williams, Associate Director at OHSU, and Heather Lloyd-Martin, CEO at SuccessWorks, who will be presenting “Building a Roadmap: The Digital Journey of a Content Asset”. You will learn about the tools to use during the content planning process, content performance and measurement, as well as processes for alignment across content, brand, search, public relations, and social teams. This presentation will be for all skill levels. Powered by Wild Apricot Membership Software

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