Comments on: Portland Creative Community Meets to Discuss PortlandOnline.com Refresh https://www.sempdx.org/blog/events/portlandonline-refresh-meeting/ Mon, 27 Jul 2009 20:58:31 +0000 hourly 1 https://wordpress.org/?v=6.7.1 By: Joel McLaughlin https://www.sempdx.org/blog/events/portlandonline-refresh-meeting/#comment-3290 Mon, 27 Jul 2009 20:58:31 +0000 http://sempdx-v2.local/?p=1718#comment-3290 Wow, they have 114,000 pages? Sounds like an interesting interview – most government websites fail in many ways, but they are getting better as time goes on.

]]> By: don rood https://www.sempdx.org/blog/events/portlandonline-refresh-meeting/#comment-3288 Fri, 24 Jul 2009 22:24:12 +0000 http://sempdx-v2.local/?p=1718#comment-3288 Thank you for posting the summary. I was pleased to be part of the discussion.

Just to clarify something mentioned in your last paragraph –

I wouldn’t want to leave the impression that functionality is somehow being overlooked when I discuss branding.

I don’t make a distinction between functionality and brand experience. Any more than I would separate product quality and brand experience. A positive brand experience online is impossible if usability and functionality is below par. The two issues are are inseparable. Functionality can be spot on, but there are many other touchpoints in a brand strategy. If they are compromised, the impeccable functionality is for naught.

As a brand consultant and strategic designer I consider functionality to be one part of a brand experience. Other pieces could include writing, design, product offering and quality, customer service, environments, etc. When any one of the many aspects of a brand is compromised, the entire brand suffers. Everything communicates.

I apologize for any misunderstanding.

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