*Event is one week earlier than our usual second Tuesday of the month.

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Synopsis

Video has replaced mobile as the biggest buzzword in marketing channels, but few marketers understand how to effectively use YouTube’s entire suite of capabilities, including new releases focused on direct response. Sean will break down the platform’s most under-valued features and lead marketers through a workshop that will help them effectively integrate YouTube into their multi-channel campaigns.

Key Takeaways

• Which campaign types to utilize for direct response video ads
• What makes an effective YouTube ad
• How to prevent ineffective spend from ending your test early
• How to scale your successful video campaigns
• Skills Level: Intermediate YouTube/Video Ads experience

Speaker Bio

Sean McEntee is a Sr. Director of Client Services at 3Q Digital, which he joined in November 2013 after working at Performics and iProspect. Sean holds degrees in Interactive Media from DePaul University and Business Administration from Linkoping University. When he’s not helping innovative companies grow, Sean enjoys traveling, building computers, and fondly recalling that one time the Golden State Warriors blew a 3-1 lead to the Cleveland Cavaliers.

Date and Time

Tuesday, June 4, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

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• Anna Hutson, founder of Avenue. Anna will cover the future of content and social media marketing, inclusive of content format trends and audience expectations, distribution for all stages of the buyer’s journey, paid promotion, live video/live streaming, machine learning and content personalization, and building a content and social team staffed for the needs of in-house teams and for clients in 2018 and beyond.
• Kevin Getch, founder of Webfor. The future of digital marketing is one of Kevin’s favorite topics. He’s previously shared his theory on the future of digital back in 2015 where he mentioned it would follow 3 major trends. He called these the 3 P’s: Personalized, Predictive & Proactive. His predictions coming true has only served to make his head bigger. Still not as big as Todd’s though!
• Scott Hendison, founder of Search Commander, Inc. Scott has been internet marketing and selling online since before the turn of the century, and plans to answer any questions he can. His primary strengths are organic and technical SEO, WordPress and Facebook Ads, and he has experience pushing the envelope with a wide variety of nefarious online activities that can get your domain banned from Google.
• Ryan Campbell, Associate Director of Demand Gen at Obility, an agency that specializes in B2B marketing. Ryan believes in the power of digital marketing to drive effective and measurable results. Ryan started his career in internet marketing in 2006 and that’s when he discovered SEMpdx events. His career background and experience is diverse. He’s worked both in house and at an agency, helping small local businesses develop their first digital campaign or managing campaigns spending over $100K monthly to exceed company goals.
• Introducing our Guest Panelist, Caleb Donegan, VP of Digital at Vacasa. Caleb is an expert in national-to-local paid and organic search, and has led cutting-edge SEO, SEM and analytics initiatives for brands, agencies, and tech companies throughout his 11+ years in the industry. As VP of Digital at Vacasa Caleb manages Vacasa.com’s e-commerce solution and strategy.
• Moderated by David Mihm, founder of Tidings. David is first and foremost an advocate for sustainable digital marketing techniques for small businesses. In 2012, he sold his former company GetListed.org to Moz, helping over 3 million businesses get better visibility in the local search engines. He’s a co-founder of the Local University conference series, and now runs Tidings.

Synopsis

Concerned about future Google algorithm changes sinking your search rankings? Wondering what new tools or products are being released in 2019? Want to get the inside scoop on where digital marketing is headed this year? This is the educational event for you! Our expert panel is comprised of digital marketing veterans and members of the SEMpdx Board of Directors. Anna, Kevin, Scott and Ryan will be ready and willing to answer any questions you want to ask. We’ve also added a guest panelist this year, Caleb Donegan from Vacasa, to bring additional insights to the discussion.

Like last year’s panel, David Mihm, Local Search guru and founder of email marketing startup Tidings, will be moderating, so you know it’s going to be good.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• How our experts believe digital marketing will evolve in 2019
• New tools and new products that may be released
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time
Tuesday, January 8, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
BridgePort BrewPub’s Heritage Room — see map
1313 NW Marshall Street
Portland, OR 97209

Parking & Transit

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Join SEMpdx and our local partners pdxMindShare, Mac’s List, IABC, OEN, and AMA after work on Thursday, December 13, 2018 to celebrate the holiday season by eating, drinking, and partaking in good conversation. Light appetizers will be provided, and there will be a no-host bar.

When

Thursday, December 13th, 5:30pm – 9:00pm

Where

Spirit of 77
500 NE Martin Luther King Jr Blvd,
Portland, OR 97232 (view map)

Extra special thanks to Brandon Bowden and the awesome team at Spirit of 77 for donating food for our event. Thank you so much!

Cost

FREE to All, RSVP below!

Raffle

During the Holiday Party, SEMpdx is holding a raffle to raise money to benefit our annual Charity of Choice – SMART (Start Making A Reader Today). If individuals or companies want to donate an item to be raffled off to support SMART please complete this form. We’ll definitely highlight you (and your company) during the event. Each year, SMART reaches thousands of Oregon children with vital one-on-one reading support, and books for those who need them most.

Raffle Prizes (check back for updates):

• Google Home Hub – donated by Webfor
• Amazon TV Fire Stick – donated by Avenue
• $100 Amazon Gift Card – donated by Webranking.com
• Bottle of Carlton Hill Estate Pinot Noir – donated by Tara Bloom Consulting
• Ticket to AMA’s Max Awards and a free submission ($130 value) – donated by AMApdx
• Ticket to Engage 2019 – Portland’s original digital marketing conference, March 7 & 8 – donated by SEMpdx

Sponsors

Digital & Print Advertising Solutions – More targeted results, within your reach! Oregonian Media Group offers a full suite of digital and print advertising solutions to generate more leads, build your brand and increase sales. Connect with the audience that’s right for your business, wherever they are. With over 3.9M unique visitors, and 25M page views per month, OregonLive.com can deliver this audience. Combine that with the Pulitzer award-winning, The Oregonian, and you have the largest, most trusted media company in Oregon. We make it easy to reach the customers your business needs to grow.

Co-Hosts

Portland is home to some of the most creative and innovative marketing professionals in the nation, working with businesses that include local start-ups, globally-recognized brands, and everything between. AMA PDX brings together these professionals, from across Portland and the surrounding areas, through valuable professional development events, networking opportunities, and monthly luncheons.

The Oregon-Columbia chapter of the International Association of Business Communicators offers professional development and networking opportunities that advance strategic value as a communications professional within organizations.

OEN helps entrepreneurs start up and scale up by connecting them to peers and mentors, startup funding opportunities, and hands-on training. A nonprofit, membership-driven organization with a 27-year track record, OEN is Oregon’s only organization that supports scalable startups from every industry across the state.

pdxMindShare was founded in 1999 by Anvil Media, and has been bringing professionals in Portland, OR together for career education, networking, and connecting employers and employees ever since.

Back in 2001, Mac Prichard started emailing job openings to a few dozen friends and colleagues. He wanted to keep in touch and share great work opportunities that he had found. Today, Mac’s List has grown to an online community of over 45,000 people.

Become a sponsor of this great event! Contact the SEMpdx Sponsorship Team.

Parking & Transit

Very limited free parking in the shared lot, but plenty of metered street parking around the venue. Portland Streetcar stops are 1-2 blocks away (CL Line), MAX stops are 1/4 mile north at the Oregon Convention Center, and the #6 bus runs on MLK Jr. Blvd. & Grand Avenue. SEMpdx urges all attendees to be safe and use a rideshare provider like Uber or Lyft.

Tickets

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2018 Summer Networking Party

Join us for some old school networking in Portland’s living room, Pioneer Courthouse Square. Previously this was called the Rooftop Networking Party, but we renamed it this year since we’re no longer able to host it on a rooftop. Enjoy good food, drinks and conversation as DJ Chad Smith spins tunes. Don’t miss the best networking event of the summer!

Who?:

Anyone 21 years of age or older, whether they are a member of SEMpdx or not.

Date and Time:

Thursday, August 16, 2018
5:30 pm to 9:00 pm

Location:

Pioneer Courthouse Square — see map
701 SW 6th Avenue
Portland, OR 97205
The party will be within the fenced-off area on the east side of the Square. Enter on SW 6th Avenue.

The SEMpdx annual Summer Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us in the Square. Be on top of the latest developments going on at the most innovative marketing associations in the Pacific Northwest!

Sponsors

Presenting Sponsor

Logical Position (LP) is a digital marketing agency offering pay-per-click (PPC) marketing, search engine optimization, social media marketing, shopping feed management, graphic design, and website design. LP has won consistent accolades as an Inc. 500 Fastest Growing company, Inc.’s #3 Best Workplace in the Country, a Premier Google Partner, a Bing Elite SMB Partner, and Bing’s Partner of the Year. Headquartered in Lake Oswego, Ore., LP runs additional offices across the country.

Gold Sponsors

At The Growler Guys our goal is to bring fresh craft beer to beer enthusiasts everywhere. Each of our locations celebrate craft brews by offering an unparalleled selection of taps, hosting frequent tastings and events and offering exceptional customer service and extensive beer knowledge. 

If you like craft beer or cider (and who doesn’t?!), visit our two Portland locations to see what we’re all about! Find us at SE 8th Ave. and Belmont in the Grand Central Bowl Building, and at South Waterfront on SW Bond Ave. Follow The Growler Guys on Twitter at @thegrowlerguys.

Acrobat Wines are the result of determination to handcraft high quality Oregon Pinot Noir and Pinot Gris. At the heart of these wines is the love of pairing an honest wine with casual meals and gatherings. Carefully grown in the gorgeous hills and valleys of western Oregon, Acrobat values and honors sustainable farming practices.  Sustainability has become a standard for Acrobat, and is at the core of all Foley Family wines.

Acrobat and the Foley Family are proud to support up and coming business leaders and promote the importance of networking. By working together, big things can happen.

Digital & Print Advertising Solutions – More targeted results, within your reach! Oregonian Media Group offers a full suite of digital and print advertising solutions to generate more leads, build your brand and increase sales. Connect with the audience that’s right for your business, wherever they are. Averaging over 7M unique visitors, and 59M page views per month¹, OregonLive.com can deliver this audience. Combine that with the Pulitzer award-winning, The Oregonian, and you have the largest, most trusted media company in Oregon. We make it easy to reach the customers your business needs to grow.

1. Source: Google Analytics. Monthly Averages. Jan-Jul 2018

Webfor partners with people looking to grow their business through exceptional digital marketing. We put ourselves in your shoes and make decisions with the thought and care as if your business was our business. We make your goals our goals and we become an invaluable partner and trusted advisor.

Our team of specialists are at your disposal. We have experts in search engine optimization, content strategy, paid campaign management, social media marketing, website design, development, and conversion optimization. Leverage our expertise and take your business to the next level. Get 3 Free Hours of strategy and consulting work!

Silver Sponsors

PDX American Marketing Association The Portland Chapter of the American Marketing Association serves as the resource for local creatives, entrepreneurs, freelancers and innovative professionals to connect, learn, and improve their marketing skills through valuable professional development opportunities, non profit collaboration, creative networking events, and monthly luncheons.

Redfin is a customer-first real estate brokerage that represents people buying and selling homes. Founded and run by technologists, Redfin has a team of experienced, full-service real estate agents who are advocates, not salespeople, earning customer-satisfaction bonuses, not commissions. Redfin also offers online tools that make the entire process of buying or selling a home easier and more fun.

Industrious is a leading force in the coworking industry, providing five-star service, best-in-class workplace management and stunning design for companies and enterprises across its national footprint of 45+ locations. Our mission is to make you proud and excited to come to work, and to deliver a hospitality-focused workspace that is sophisticated, beautiful, and most importantly… yours. If you’re looking for a better work environment or on the search for your business’ next home, be sure to visit www.industriousoffice.com/portland to schedule a tour of our beautiful Pioneer Square location opening in September!

Getaround empowers people to instantly rent and drive great cars shared by people in their city. Cars can be rented by the hour, or the day, with insurance and 24/7 roadside assistance included. By using the Getaround app, people skip the lines and paperwork at traditional rental car counters, and the hassle of buying and maintaining a car. Powered by Getaround ConnectTM, the patented connected car technology, Getaround creates a fun and safe carsharing experience without the need to meet the car owner, carry an access card, or coordinate picking up a car key.

The Portland Business Alliance is Greater Portland’s Chamber of Commerce. With more than 1,700 member companies, representing 325,000 business people in Multnomah, Washington and Clackamas counties in Oregon and Clark County in Washington, the Alliance is the region’s leading business organization. The Alliance advocates for its members at all levels of government, connects its members with other established and start-up businesses through events and offers professional development opportunities to connect and foster growth in the business community. Follow Portland Business Alliance on Twitter at @PDX_BizAlliance.

PDX Pipeline is Portland’s top events website as well as an extensive Portland online jobs board. Our newly redesigned website offers quick and easy access to event listings through a new, customizable calendar, as well as an improved mobile website experience. PDX Pipeline and @PDXJobs can increase your event attendance, grow your business and find the right people to make your business a success. 

Become a Sponsor!

Your company can be a sponsor of this fun summer event! View the Summer Networking Party Sponsorship Opportunities or email the SEMpdx Sponsorship Team for details.

Co-Hosts

pdxMindShare was founded by Kent Lewis, president & founder of Anvil, in 1999 as a way for career-minded individuals of Portland to connect. It initially began as a networking event and evolved to include a career-focused workshop. Expert speakers are brought in each month to help attendees learn ways to be successful professionally whether it’s to find a new job, secure a promotion or change careers. Topics include optimizing your online brand, maximizing your LinkedIn profile and tips for interviewing in addition to much more. The networking component is a great way for professionals to connect and grow their networks in addition to meeting potential employers. Everyone is welcome and events are free of charge!

IABC Oregon-Columbia: the connection for business communications professionals The Oregon-Columbia chapter of the International Association of Business Communicators. The organization offers professional development and networking opportunities that advance your strategic value as a communications professional within your organization. IABC Oregon-Columbia members are business communications professionals in Oregon and Southwest Washington, in roles that include: Marketing communications, Corporate communications, Employee communications, Communications agencies, Public Relations.

Mac’s list: When Mac’s List  began, it didn’t have a name. It wasn’t a company. It was just one person who wanted to serve his professional network and help people find work that mattered to them.Back in 2001, Mac Prichard started emailing job openings to a few dozen friends and colleagues. He wanted to keep in touch and share great work opportunities that he had found. Today, Mac’s List has grown to an online community of over 45,000 people. But our goals remain the same: to help people discover meaningful work opportunities in Portland, Oregon, and beyond.

The key to building an ecosystem is giving everyone a way to engage. NorthBank helps new entrepreneurs and early-stage startups with a simple membership to keep them connected and give them discounts. Membership also entitles you to discounts to the informative events we host every month. Then as you build momentum and are serious about getting started, we have programs that can prep you for launching your startup, or groom you for investment or scale for success.

OSU PACE  offers a wide array of professional certificate programs. Their programs are designed with your busy schedule in mind and give you skills to succeed in your current field or prepare a new career. SEMpdx is also proud to offer a 2x scholarhip for either their Advanced Digital Marketing Certificate or their Digital Brand Strategies Certificate. Apply today!

Portland Ad Fed is the oldest ad club in the US. They are constantly evolving to keep Portland’s creative, media and marketing community moving forward and visible,
not just in our region, but around the world as well. Their mission is to connect and inspire Portland’s creative, media and marketing community with rewarding and enjoyable educational, social and networking opportunities.

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. The SEMPO Cities initiative launched in 2015 and replaced legacy SEMPO Local Groups and serves as the local presence engaging search marketers in local communities globally. SEMPO Cities was formed and continues to serve to build awareness and education around search at the local level through learning and networking events. Local networking is an excellent way to learn more about the industry and its latest developments, and to have a sense of community with other professionals in your area.

The Society for Marketing Professional Services (SMPS) is a community of marketing and business development professionals working to secure profitable business relationships for their A/E/C companies. Through networking, business intelligence, and research, SMPS members gain a competitive advantage in positioning their firms successfully in the marketplace. SMPS offers members professional development, leadership opportunities, and marketing resources to advance their careers. Today, SMPS represents a dynamic network of nearly 6,000 marketing and business development professionals from architectural, engineering, planning, interior design, construction, and specialty consulting firms located throughout the United States and Canada.

Refreshments

No drink tickets again this year. All 6 taps of craft beer are hosted, thanks to our sponsor the Growler Guys. And bottled water is always free.

• Craft beer sponsored by the Growlers Guys – here’s the Tap List (subject to change):
  • pFriem Hazy IPA
  • Boneyard Incredible Pulp
  • Boulder Chocolate Shake
  • Chuckanut Mexican Lager
  • Wild Ride Let’s Get Hazy
  • Breakside Pilsner
• Oregon wine from Acrobat Winery sponsored by Foley Family Wines:
  • Acrobat Oregon Pinot Noir
  • Acrobat Oregon Rose of Pinot Noir
• Appetizers:
  • Pizza from Sizzle Pie
  • Sandwiches from Jimmy Johns
  • Food Carts at the Square will have their food for sale if you want additional options

Games

Join your fellow rooftop attendees in some games, including giant Jenga, giant Connect 4, and Cornhole.

Door Prizes

• A pass to SEMpdx’s Engage Conference with exciting, new 2-day format, March 7-8, 2019
• A pass to the Swivel Conference in Bend, Oregon – October 8-9, 2018
• A pass to the Portland Creative Conference – September 28, 2018
• Passes to an event of the International Association of Business Communicators – Oregon Columbia Chapter (IABC)
• Donated by Logical Position – Google Home
• Donated by Industrious – Free 1 month pass to the new Industrious co-working space in PDX (to be redeemed between October 2018 and January 2019)
• Donated by Getaround – $100 in free driving credit

Parking & Transit

SEMpdx urges all attendees to be safe and take public transit or rideshare to and from this event.
There is street parking available around the venue for $2.00/hour until 7:00, and multiple pay lots all around our event. Streetcar stops are 4-5 blocks west on SW 10th and 11th Avenues, MAX stops are on 3 sides of the Square at SW 6th Avenue, SW Morrison and SW Yamhill, and bus stops are on SW 5th and SW 6th Avenues. And don’t forget about Uber and Lyft!

Coverage of Previous Events

• Richard Guerrero’s Flickr photo album
• Portland Society Page coverage
• KGW TV’s Live at 7 coverage

Original video by Nathan Issacs – 7G Media

Tickets

21 & Over Only Please

Summer Networking Party tickets are $20 Early Bird, $30 Standard, or $40 Day of Event. Ticket sales are final; there are no refunds.

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