Title: GPT-Amped B2B & B2B2C Dossier Marketing: Automated LinkedIn/Sales Navigator Hacks to Build Brands & Crush Conversion

Description:

Build & run an SEO training program at your organization (or for your clients). Here’s the twist: Your audience will acLinkedin’s SalesNavigator is arguably one of the most powerful marketing tools on earth for converting both business and personal-use targets. Combined with GPT4, rad tools including PhantomBuster, Dux-Soup, and others, highly tuned target audiences, will self-discover your soft, NON-spammy, highly automated networking engagement tactics, request connection…and become yours for the taking. Conversions inevitably follow.

Attendees will learn how to

-Research integrated paid & organic (mind-melting) psychographic targeting to form lists of known individuals and companies (dossiers)

-Use GPT4 to quickly focus and expand audience research by methods previously not feasible -Insane automation techniques respectfully wielded, so powerful they’re dangerous in the hands of unscrupulous marketers

-Create a steady, predictable flow of new, focused inbound connection requests from audience members

-Shepard individual audience members towards both B2B and B2C conversions, from long cycle lead gen to non-business consumer conversions

-Build indelible brand identity to enhance conversions

-Integrate marketing tactics, organic, paid, and intra-channel

-Remain compliant to CCPA, GDPR, & emergent privacy concerns

-Vertical PR applications, which have resulted in many a link built, article placed, news sourcing, interviews accomplished, earned media, podcast appearances, and more.

Why mess around with the same old moderately effective techniques? Instead, gain market-busting results targeting lists of known humans. We have tons of data to document selling many millions, HR recruitment, media placement, and other uses. I’ll show everything and attendees will leave with powerful new weapons to crush B2B, B2C, & B2B2C marketing.

The post Marty Weintraub Engage 2023 Session Description appeared first on SEMpdx.

Please join us on Tuesday, January 10, at Lucky Lab on NW Quimby as we welcome our expert SEMpdx panel, who will be hosting a Q&A discussion on “What’s New for 2023 in Digital Marketing”.

Your panel members are:

• Anna Madill is the Founder and CEO of Avenue, a B Corp digital and social media marketing agency for purpose-driven companies. Madill is passionate about having a meaningful impact on the community through volunteerism. She currently serves on the Board of Directors for SMART Reading, B Local PDX, Business for a Better Portland (BBPDX), and SEMpdx (Search Engine Marketing Professionals of Portland). In the community, Madill serves as a Business and Marketing Mentor for Prosper Portland’s Digital Marketing Program and as a Business Coach for Xxcelerate, both of whom serve women and BIPOC entrepreneurs and business owners. Madill has been recognized on the Portland Business Journal’s Forty Under 40 Award List for 2017, the Women of Influence Award List for 2020, and B Lab’s B Corp Best for the World (Workers) and B Corp Best for the World (Community) lists for 2022.

• Introducing our Guest Panelist, Matt Bowen, Manager of Enterprise Client Service Strategy at Logical Position. Matt works with enterprise eCommerce brands and retailers to implement overarching PPC strategies that have been proven to lead to long-term growth.

• Kent Lewis, Chief Marketing Officer for Anvil Media and Deksia. He is a speaker and author specializing in SEO, PPC, and social media. Kent was named a top 20 digital strategist by Digital Strategy Institute. He is responsible for the overall strategic direction of marketing, including evolving messaging and integration. Connect with Kent on LinkedIn or Twitter.

• Lisa Williams, Senior Director, Growth and Loyalty at PeaceHealth. She is a 26-year digital marketing veteran and the author of “When Everybody Clicks: Sustainable Digital Marketing.” Lisa is a digital strategist with a track record of collaborating and building consensus to grow B2B, Financial Services, Travel, Retail, and Health care industries. She serves as a judge for the U.S. Search Awards.

Your panel moderator:

• David Mihm runs a boutique local search consultancy, specializing in SEO strategy for regional, national, and international brands with brick-and-mortar locations. He’s founded and sold two MarTech startups, GetListed.org (to Moz) and Tidings (to DemandScience) and was a co-founder of Local University. Along with fellow local search analysts Mike Blumenthal and Greg Sterling, he now primarily publishes on Near Media.

Synopsis

Concerned about future Google algorithm changes sinking your search rankings? Wondering what new tools or products are being released in 2023? Want to get the inside scoop on where digital marketing is headed this year? This is the educational event for you! Our expert panel is comprised of digital marketing veterans and members and will be ready and willing to answer any questions you want to ask. We’ve also added a guest panelist this year, Matt Bowen from Logical Position, to bring additional insights to the discussion.

Follow the discussion on Twitter at @SEMpdx and contribute by using hashtag #SEMpdx.

Key Takeaways

• How our experts believe digital marketing will evolve in 2023
• New tools and new products that may be released
• Anything else you want to ask!
• Skills Level: All Skills Levels

Date and Time
Tuesday, January 10, 2023
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Register Now

Sponsors

Thank you to our 2022 Event Sponsor for making our Educational Event Series possible!

The post January 2023 – Panel: What’s New for 2023 in Digital Marketing appeared first on SEMpdx.

Please join us on Tuesday, September 13, at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Kent Lewis, Chief Marketing Office at Anvil/Deksia speaking on The Web3 World: Why and How Brands are Marketing with NFTs and the Metaverse.

This event is free for SEMpdx members & non-members –  membership, however, is free, so you can join here. This event is likely to sell out, so please RSVP ASAP!

Synopsis

The Web3 World: Why and How Brands are Marketing with NFTs and the Metaverse

Since the mid-1990s, virtual reality (VR) has been marketed as “the next big thing.” Decades later, blockchain, crypto currency, affordable computing power, and major investments in infrastructure by brands like Meta and Microsoft have created a tipping point in the form of NFTs and the metaverse. The promise outlined by RTFKT, Bored Ape Yacht Club and OpenSea means easy money in the form of minting NFTs to be gobbled up by GenZ and billionaires alike. Similarly, Meta, Decentraland and Sandbox promise an engaging environment rich with culture (art galleries, museums) fun (games and events) and commerce (real estate and marketplaces). But what is the reality for marketers? Where are the biggest opportunities (and pitfalls)? In this session, Deksia CMO, Kent Lewis, will outline opportunities for marketers in the Web3 world for organizations large and small.

Speaker Bio

As Chief Marketing Officer at Anvil/Deksia, Kent is responsible for the overall strategic direction of marketing, including evolving messaging and integration of their combined entities. As President and Founder of Anvil Media, Inc., he was responsible for managing operations, marketing and sales.
Kent is a co-founder of SEMpdx, and created Formic Media, Anvil’s sister digital marketing agency designed to support small business and he has been an adjunct professor at Portland State University, where he currently teaches Search Engine Marketing. He is also an active member of SMART, starting as a as a volunteer reader, then joining the marketing committee, where he created and hosted a fundraiser event known as SMART Gala. For ten years, he was a member of the board at SMART and is still a volunteer reader. In 2007, he joined the Portland chapter of Entrepreneurs’ Organization (EO), where he was Membership Chair for five years. He regularly advise startups and sits on advisory boards for companies like CareSpace and PacificWRO. He also speaks regularly at industry events, is quoted in the press and contribute to publications including Portland Business Journal and SmartBrief. Past industry awards and recognition include Portland Business Journal’s Top 40 Under 40 Award, American Marketing Association’s Marketer of the Year, PPC Hero’s Top 25 Most Influential Pay-per-Click Experts, BuzzSumo’s Top 100 Digital Marketing Influencers & Top 20 Digital Strategists by Digital Strategy Institute.

Date and Time
Tuesday, September 13, 2022
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2022 Event Sponsor for making our Educational Event Series possible!

Tickets
Registration Required.

Register Now

The post September 13, 2022: The Web3 World: Why and How Brands are Marketing with NFTs and the Metaverse with Kent Lewis appeared first on SEMpdx.

SEMpdx and OSU PACE are excited to continue to offer a scholarship for one lucky recipient this Winter Term The selected winner will be able to pick between their choice of two different certificates – Digital Brand Management or Advanced Digital Marketing. How will you choose?

Twice every year we offer a scholarship to one of two marketing certificates; each certificate is comprised of 4 online courses, each course is approximately 5 weeks long, with weekly assignments. More details about the courses and schedules can be found here, along with the application. Applications are due no later than 5pm on February 22nd.

UPDATE: Adam Krumbein has been selected to receive the OSU digital marketing certificate scholarship. Stay tuned for another opportunity to apply for another OSU scholarship this summer!

Here’s what our most recent winners have to say out the certificates:

Digital Brand Management Certificate:

 I caught up with Selin soon after she finished the certificate:

“We got two puppies for Christmas and they are keeping me busy. Thank you for touching base with me. I LOVED the digital brand management program.

I learned so much and while I was taking the classes, I started an internship as a social media coordinator. Everything I learned in the program came very handy and I could implement a lot of things during my internship.

Before starting the course, I thought I had a good understanding of social media and there wasn’t that much more to learn but I was wrong. There are so many things you need to take into consideration, like defining your target audience and then creating personas (which I never even thought of), thinking about what social platforms they use and get their information from and what times they are online. Then, the editorial calendar was also super helpful and I created a few of them during my internship since I was managing multiple social media accounts. The SEM course was also very interesting and eye-opening, thinking about what keywords people might use etc.

Honestly, I enjoyed all four courses and I am so grateful you gave me the opportunity to get the certificate! I know for sure now that I want to work in the digital marketing field! “ – Selin Sari

Advanced Digital Marketing Certificate

I caught up with Jacob as he was just getting started on his next course:

“In fact, I’m working on the first assignment for the winter quarter today. I’ve been making great connections through some of the classes and the collaboration on some of the assignments through forums has lead to lively discussion. The new theories/subject matter I’m picking up on will stay with me as I continue on in the digital marketing field. “ Jacob Hochhalter

Don’t miss your chance to apply for this scholarship. Valued at $1900, applications are due by 5pm February 22, with courses starting March 5, 2018.  Both certificates have 4 courses and are 100% online.

APPLY HERE

The post SEMpdx and OSU PACE scholarship winners talk about their experience appeared first on SEMpdx.

Congratulations to Selin!

Selin is an exchange student from Stuttgart, Germany, currently studying Marketing and Advertising at Portland State University.  Back home she is a student at the Media University in Stuttgart, studying Online Media Management. While taking the Digital Brand Management certificate courses at PACE, she hopes to get a better understanding of how brands and businesses can be more successful through digital marketing. She is especially interested in how brands create their content and manage it across multiple channels to reach their target audience and how a business can optimize its website and ads to stand out from their competition and drive traffic to their site.

On a personal note, she is very active on social media and is interested to see social media from the business perspective and understand how businesses use different social media platforms to market themselves.

Sari started her first course just after Engage and has this to say about it “Great! It is so much fun! I learned a lot about content strategy and how to take a content inventory and audit. Hallie Janssen is a great instructor and gives very good and helpful feedback. I’m excited for what is about to come.” Selin also go to attend Engage for the first time. “This year was my first time attending Engage! It was awesome. There were so many interesting presentations, I had a hard time deciding which ones to attend. I got so much insight on different topics. My favorite part was meeting people from the field and hearing their stories. Thank you so much for this opportunity! I really appreciate it!.”

Please help us in congratulating Selin!

The post Congratulations to Selin Sari – the SEMpdx scholarship winner! appeared first on SEMpdx.

Sara works as a content management and copywriter for Vacasa,  a vacation rental management company based in the Northwest. She also works as a freelance writer and professional blogger on a variety of topics, including travel, craft beer, food and local history. Sara is excited to be able to have a more comprehensive understanding of the search marketing world and bring them to her career.

Congrats again, Sara. SEMpdx and PSU are very excited to offer you this opportunity, and best of luck!

SEMpdx would also like to thank PSU’s Center for Executive and Professional Education (CEPE) for partnering with us in order to give opportunities to individuals in our community. If you are interested, here is more info about PSU’s CEPE courses.

The post PSU SEMpdx 2015 Winter Term Scholarship Wnner Announced appeared first on SEMpdx.