Title: Digital Marketing Playbook for B2B Brands

Description:

In this session we tackle the challenges that come with running lead-gen campaigns for B2B Brands. We’ll help set you up for success with these tried-and-true strategies and tactics

The post Dave Roth Engage 2023 Session Description appeared first on SEMpdx.

Title: Using Automated Articles Successfully: Is it Possible?

Description:

Carolyn will walk the audience through a case study that takes a detailed look at the capabilities of automated journalism, news story requirements, and options for implementation.

The post Carolyn Shelby Engage 2023 Session Description appeared first on SEMpdx.

Title: Creating Actionable SEO Deliverables

Description:

Every day we are documenting and writing up JIRA tickets, talking with developers or clients, sending emails, submitting bugs, creating SEO recommendations, and much more. So, what do business owners, clients, product teams and dev teams care about? Dave walks through his years of working in the agency, in-house and consulting spaces to help you get the most out of your time spent digging and doing various explainers and writeups.

The post Dave Rohrer Engage 2023 Session Description appeared first on SEMpdx.

Title: The Future is Now – Responding to Google’s AI Changes with SEO

Description:

Google’s changes in 2023 have been fast and furious, and the launch and evolution of interactive, AI-generated search results has everyone nervous and wondering how their organic traffic will be impacted.

CEO & Founder of MobileMoxie, Cindy Krum has a proven track record of anticipating and predicting changes from Google, and she will talk us through what to expect next, and how smart SEO’s can plan for it. Bard is Google’s AI system that will now push the number one organic rankings down, further in the search results.

Learn how great SEOs can maintain or even gain visibility in search results that are crowded with Google’s new AI content. Drive rankings by embracing new SEO strategies, tactics and content formats by understanding the impact of language models that Google uses to process information, like BERT and MUM, and how they impact SEO and Search Generated Experiences (SGE). This keynote will walk you through what to expect, and how you can plan for the evolution and future of search.

The post Cindy Krum Engage 2023 Session Description appeared first on SEMpdx.

Title: GPT-Amped B2B & B2B2C Dossier Marketing: Automated LinkedIn/Sales Navigator Hacks to Build Brands & Crush Conversion

Description:

Build & run an SEO training program at your organization (or for your clients). Here’s the twist: Your audience will acLinkedin’s SalesNavigator is arguably one of the most powerful marketing tools on earth for converting both business and personal-use targets. Combined with GPT4, rad tools including PhantomBuster, Dux-Soup, and others, highly tuned target audiences, will self-discover your soft, NON-spammy, highly automated networking engagement tactics, request connection…and become yours for the taking. Conversions inevitably follow.

Attendees will learn how to

-Research integrated paid & organic (mind-melting) psychographic targeting to form lists of known individuals and companies (dossiers)

-Use GPT4 to quickly focus and expand audience research by methods previously not feasible -Insane automation techniques respectfully wielded, so powerful they’re dangerous in the hands of unscrupulous marketers

-Create a steady, predictable flow of new, focused inbound connection requests from audience members

-Shepard individual audience members towards both B2B and B2C conversions, from long cycle lead gen to non-business consumer conversions

-Build indelible brand identity to enhance conversions

-Integrate marketing tactics, organic, paid, and intra-channel

-Remain compliant to CCPA, GDPR, & emergent privacy concerns

-Vertical PR applications, which have resulted in many a link built, article placed, news sourcing, interviews accomplished, earned media, podcast appearances, and more.

Why mess around with the same old moderately effective techniques? Instead, gain market-busting results targeting lists of known humans. We have tons of data to document selling many millions, HR recruitment, media placement, and other uses. I’ll show everything and attendees will leave with powerful new weapons to crush B2B, B2C, & B2B2C marketing.

The post Marty Weintraub Engage 2023 Session Description appeared first on SEMpdx.

Title: GPT-Amped B2B & B2B2C Dossier Marketing: Automated LinkedIn/Sales Navigator Hacks to Build Brands & Crush Conversion

Description:

Build & run an SEO training program at your organization (or for your clients). Here’s the twist: Your audience will acLinkedin’s SalesNavigator is arguably one of the most powerful marketing tools on earth for converting both business and personal-use targets. Combined with GPT4, rad tools including PhantomBuster, Dux-Soup, and others, highly tuned target audiences, will self-discover your soft, NON-spammy, highly automated networking engagement tactics, request connection…and become yours for the taking. Conversions inevitably follow.

Attendees will learn how to

-Research integrated paid & organic (mind-melting) psychographic targeting to form lists of known individuals and companies (dossiers)

-Use GPT4 to quickly focus and expand audience research by methods previously not feasible -Insane automation techniques respectfully wielded, so powerful they’re dangerous in the hands of unscrupulous marketers

-Create a steady, predictable flow of new, focused inbound connection requests from audience members

-Shepard individual audience members towards both B2B and B2C conversions, from long cycle lead gen to non-business consumer conversions

-Build indelible brand identity to enhance conversions

-Integrate marketing tactics, organic, paid, and intra-channel

-Remain compliant to CCPA, GDPR, & emergent privacy concerns

-Vertical PR applications, which have resulted in many a link built, article placed, news sourcing, interviews accomplished, earned media, podcast appearances, and more.

Why mess around with the same old moderately effective techniques? Instead, gain market-busting results targeting lists of known humans. We have tons of data to document selling many millions, HR recruitment, media placement, and other uses. I’ll show everything and attendees will leave with powerful new weapons to crush B2B, B2C, & B2B2C marketing.

The post Marty Weintraub Engage 2023 Session Description appeared first on SEMpdx.

Title: Fighting For Attention: Running Internal SEO Training Programs

Description:

Build & run an SEO training program at your organization (or for your clients). Here’s the twist: Your audience will actually use it.

The post Ian Lurie Engage 2023 Session Description appeared first on SEMpdx.

Title: SGE, New Features in Google Search & How to Respond.

Description:

Learn the latest developments related to Google’s SGE (Search Generative Experience), Bing Chat, ChatGPT and other prominent AI tools that have the potential to change search and SEO forever. See how you can adapt your site’s strategy to ensure maximum visibility and accuracy in AI responses, plus how to leverage AI tools to create efficiencies in your SEO process.

The post Lily Ray Engage 2023 Session Description appeared first on SEMpdx.

Title: “It’s coming from inside the business!” Lessons from an experienced in-house marketer

Description:

When things can go wrong, they will go wrong, and it’s the job of the in-house marketer to pick their head up, figure out exactly what happened, and come up with a plan to fix it. Rachel’s worked on over 150 brands at large multinational (AOL, HPE) and medium sized businesses, and has seen many blunders that she and her team have had to work through. This session will walk through those case studies of common and not so common issues, to leave you with a firm handle on how to diagnose and fix these potential calamities.

The post Rachel Heseltine Engage 2023 Session Description appeared first on SEMpdx.

Title: How to Stop Worrying and Love GA4

Description:

Google Analytics 4 is here, and if you’re like most marketers, you’re not thrilled by the switch. The most successful GA4 implementations will be the ones that meet GA4 on its own terms — that means resisting the urge to make your GA4 setup as much like Universal Analytics as possible. This session will help you tap into GA4’s potential with cool reports, interesting integrations, and setup tips to implement today for long-term analytics success for years to come (and yes, ways to find or recreate your favorite reports from UA). Understanding the data collection and reporting philosophy and methodology behind GA4 is the fastest way to get your bearings and start using GA4 with confidence and (maybe even) enthusiasm!

The post Ruth Burr Reedy Engage 2023 Session Description appeared first on SEMpdx.