The post October 17 & 18, 2024 – Engage Conference appeared first on SEMpdx.

Please join us on Tuesday, June 14, at the Lucky Labrador Brewing’s Quimby Beer Hall as we welcome Michael Cortez, Marketing Manager at Webfor, who will be presenting “Google Analytics 4”.

This event is free for SEMpdx members, and is limited to 50 attendees. Due to the attendee cap, non-members will not be permitted.  Membership however, is free, so you can join here. This event is likely to sell out, so please RSVP ASAP!

Synopsis

Google Analytics 4: Where did my data go?

Google Analytics 4 (GA4) is a major change from Universal Analytics (GA3). Learn what the major changes are with GA4 and why you should not wait to prepare for these changes. Find out how to set up enhanced measurement events, and how to use and analyze these new GA4 reports. Tracking conversions and goals will be different in the very near future–make sure you aren’t left behind.

Key Takeaways

• What are the major changes to GA4
• How to set up GA4 and enhanced measurement events
• How to read and analyze GA4 reports
• How to set up events and goals in GA4
• Skill Level: Beginner to Intermediate

Speaker Bio

I am the Marketing Manager at Webfor,  I lead our SEO, social, paid, and content teams to help create winning marketing strategies for our clients. 15+ years of sales and marketing experience across a variety of industries.

Lover of all things digital marketing, but I am an SEO nerd at heart. I have an affinity for local SEO, technical SEO, data science and analysis, SEO automation, and more. When I am not geeking out on SEO I enjoy exploring the Pacific Northwest with my wife and two daughters, gardening, bonsai, and playing basketball (it’s been far too long – I blame it on Covid).

Outside of work. Michael enjoys adventuring and exploring the PNW with his family. His hobbies include camping, hiking, snowboarding, and playing guitar just to name a few. As a California native, my family and I have fallen in love with all things the Pacific Northwest has to offer.

Date and Time
Tuesday, June 14, 2022
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location

Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit

There is a small parking on on-site, but don’t expect there to be any available spots. Metered street parking is available around the venue ($2.00/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2022 Event Sponsor for making our Educational Event Series possible!

Tickets
This event is free for SEMpdx members, and is limited to 50 attendees. Due to the attendee cap, non-members will not be permitted. This event is likely to sell out, so please RSVP ASAP! 

Register Now

The post June 14, 2022: Google Analytics 4 with Michael Cortez – For Members Only appeared first on SEMpdx.

Please join SEMpdx on Tuesday, April 12, at 11:00am on Zoom (download here) as we welcome Ian Lurie, Digital Marketing Consultant at IanLurie.com, who will be presenting “Life Among The Monsters: Lessons Learned Starting, Building, and Selling a Marketing Agency”. 

Synopsis

Do you run an agency? Want to run one? Feel like you’re hitting the wall? Hear real-life experiences – some funny, some not – as an agency head, from someone who started, built, and sold one.

What You’ll Learn:

• Don’t fart in public
• Don’t be “nice” – you’re just screwing your team
• There is no exit plan
• Why I eat chocolate every day (OK, maybe not, but happy to answer questions)
• Skills level: Intermediate

Speaker Bio

Ian Lurie is a digital marketing consultant in Seattle, WA. He has a twenty-five-year intolerance of trendy concepts and nonsense.

 

Previously, Ian was CEO at Portent, a digital marketing agency he founded in 1995. He sold it to Clearlink in 2017. He’s now on his own, consulting for brands he loves and speaking at conferences that provide Diet Coke. He’s also trying to become a professional Dungeons & Dragons player, but it hasn’t panned out.

 

He’s written three books about marketing, and has sold over 20 copies.

 

You can find him pedaling his bike up Seattle’s ridiculous hills. Send him a note on Twitter (@ianlurie), or reach out on LinkedIn.

When

Tuesday, April 12th, 11:00am – 12:00pm

Where

Zoom Webcast (Link in confirmation email)

Cost is FREE to All, RSVP Now!

Register Now

The post April 2022 – Ian Lurie – Life Among The Monsters: Lessons Learned Starting, Building, and Selling a Marketing Agency appeared first on SEMpdx.

Please join SEMpdx on Thursday, September 17, at 11:00am on Zoom (download here) as we welcome Micah Heath, Director of Product Research & Development at Logical Position, who will be presenting:

The 5 Biggest Mistakes Businesses Make on Amazon (and How to Avoid Them)

Synopsis

After auditing and managing hundreds of Amazon accounts, we have identified the 5 biggest mistakes we see companies are consistently making on Amazon. In this session we will cover in detail what those mistakes are, as well as provide some actionable insights and takeaways to help you avoid/correct them and get your Amazon program on the right track.

Key Takeaways

• Learn crucial factors to consider before getting started on Amazon
• Learn more about product listing, pricing, and fulfillment best practices
• Take a deep dive into the latest Amazon advertising strategies and tactics
• Skills Level: Beginner to Intermediate

Speaker Bio
With over 10 years of experience in the digital marketing industry, Micah is an all-around ad guru. He has helped start two successful agencies and led paid search advertising teams for multiple Fortune 500 companies. At Logical Position, he researches, tests and analyzes new approaches to paid search, social, marketplaces and more for clients ranging from SMB to enterprise. In addition to developing the new products and strategies themselves, he also helps train the agency’s talent on how to fulfill, execute, and scale them across Logical Position’s 6,000+ client base.

When:
Thursday, September 17th, 11:00am – 12:00pm

Where:
Zoom Webcast

Cost is FREE to All, RSVP Now!

Register Now

The post Sept 17, 2020: Amazon Selling & Advertising with Micah Heath appeared first on SEMpdx.

The post Aug 6th & 7th 2020 – Engage Virtual Conference appeared first on SEMpdx.

This was one of the hardest decisions in our 14-year history of SEMpdx that the Board has had to make but it was one rooted in protecting the safety of our attendees. All current Engage Marketing Conference 2020 Tickets will be honored for Engage 2021.

However, the Board came up with a creative event solution for Summer 2020, We do not want this year to be “Engage-less”; therefore, we are excited to announce that we will be hosting a Virtual Engage event on August 6th and 7th.

• Selected speakers that were slated for Engage 2020 will be presenting virtually
• Free access will be provided for those that still have a ticket to Engage 2020
• For those without, a $99 ticket will be made available that can then be credited towards an Engage 2021 ticket

We will provide more details for this August virtual event soon. SEMpdx was founded on the idea of supporting the Portland Digital Marketing community and beyond, and now more than ever, we are working to do just that. SEMpdx plans to roll out a slew of Monthly Virtual Events, as we await the day where we can all safely meet in person again.

If you have any questions about your 2020 Engage tickets, your SEMpdx membership, events, sponsorships, or simply would like to talk, please reach out to us info@sempdx.org and we will get back to you as soon as possible. We are here to work with you.

Thank you,
The SEMpdx Board of Directors

The post Engage 2020 is now Engage 2021 appeared first on SEMpdx.

Please join us on Tuesday, June 9, at 11am on Zoom (download here) as we welcome Eli Schwartz, SEO expert and consultant, who will be presenting “Product Led SEO: Stop Following the SEO Herd”.

Synopsis

SEO shouldn’t be about doing keyword research, writing content, and optimizing pages. These are the tactics that anyone with a credit card and access to a keyword research tool can use.

With product led SEO, you can unlock growth an build a competitive moat that sets you way ahead of the pack.

Speaker Bio

Eli Schwartz is an SEO expert and consultant with more than a decade of experience driving successful SEO and growth programs for leading B2B and B2C companies.

He helps clients like Shutterstock, BlueNile, Quora, Getaround, Mixpanel, and Zendesk build and execute Global SEO strategies that dramatically increase their organic visibility at scale.

In the past, Eli led the SEO team at SurveyMonkey, building organic search from nearly zero to one of the largest growth drivers at the company.

He helped launched SurveyMonkey’s first APAC office and oversaw international SEO pre- and post-IPO. Prior to SurveyMonkey, he led user acquisition at High Gear Media, pushing the company from 500,000 new users to 6 million every month in just three years.

Eli frequently speaks at marketing events across the U.S., Asia, and Europe, and he authors columns published on Search Engine Land, Marketing Land, and Search Engine Journal.

His work has been featured on sites ranging from Techcrunch to the Y Combinator blog. He has guest lectured at Duke’s Fuqua School of Business, Singapore’s Civil Service College, and the Founder’s Institute. Eli regularly appears as a guest on top industry podcasts such as Y Combinator, Everybody Hate’s Marketers, and Search Nerds.

He has acted as a judge for the last five years on the US Search Awards, UK Search Awards, and the US Interactive Marketing Awards.

When

Tuesday, June 9th, 11:00am – 12:00pm

Where

Zoom Webcast

Cost is FREE to All, RSVP Now!

Sponsors

Thank you to our 2020 Event Sponsors for making our Educational Event Series possible!

Register Now

The post June 9: Product Led SEO: Stop Following the SEO Herd – Zoom with Eli Schwartz appeared first on SEMpdx.

Synopsis

Achieve your biggest goals with a holistic digital marketing approach and a solid understanding of how to use each marketing channel in your funnel.

This talk will guide you through the ins and outs of each marketing channel and sub-channel and will show you how to pinpoint and avoid common pitfalls.

Additionally, you will learn how you can build custom Google Analytics reports to establish a single source of truth to base all your data on.

Register Now

Key Takeaways

• Identify marketing channels and sub-channels
• How to avoid common channel pitfalls
• How to build Google Analytics reports
• Understand how attribution changes between channel types
• Skills Level: Intermediate

Speaker Bio

As the Vice President of Search at Logical Position, Brian oversees the technical management of thousands of client accounts across a wide range of industries. Prior to his current role, Brian worked as Logical Position’s Director of Enterprise Search, providing e-commerce clients with strategic direction and insight to achieve their goals. To identify meaningful customer behavior patterns and increase sales results for large and small businesses alike, he emphasizes meticulous Google Ads and Google Analytics data processing. Brian’s personal passion for Google Analytics drives these efforts, and he imparts both his knowledge and detail-oriented style to every member of his team.

Date and Time
Tuesday, September 10, 2019
5:00 pm to 7:00 pm. Presentation starts at 5:30 pm.

Location
Lucky Labrador’s Quimby Beer Hall — see map
1945 NW Quimby Street
Portland, OR 97209

Parking & Transit
There is a small parking on on-site, but don’t expect there to be any available spots. Street parking is available around the venue (4 hours free within signed areas) and metered parking available to the west ($1.60/hour until 7:00 pm). The Portland Streetcar stops 3 blocks south on NW Northrup, and several bus stops are also in the area.

SEMpdx urges you to be safe and use rideshare providers like Uber or Lyft.

Sponsors

Thank you to our 2019 Event Sponsors for making our Educational Event Series possible!

Tickets
Early Bird member tickets start as low as $20! Prices go up on September 5th, so get ‘em early.

Register Now

The post Sept 2019 – Google Analytics with Brian Aldrich appeared first on SEMpdx.

Details:

Join us for some old school networking in Portland’s Pearl District, at the On Deck Sports Bar & Grill. Enjoy good food, drinks, and conversations. Don’t miss the best networking event of the summer!

Refreshments

No drink tickets again this year. All craft beer and wine are hosted. Cocktails are a cash bar (credit cards also accepted). And bottled water is always free.

• Craft beer tap List:
  • Boneyard Beer RPM  
  • Barley Brown’s Occam Hazer #1 (Mosaic)   
  • pFriem Mexican Lager
  • Fort George City of Dreams Pale Ale  

• Appetizers

Games

Join your fellow rooftop attendees in some games, including giant Jenga, giant Connect 4, and Cornhole.

Door Prizes Include:

• A membership to Portland Advertising Federation (PAF)
• One ticket to the Portland Creative Conference – held Friday, September 27th
• A book bundle, including “Land Your Dream Job in Portland” from Mac’s List
  ….. stay tuned for more!

Parking & Transit

There is street parking available around the venue ($2.00/hour until 7:00 pm), a pay lot across NW Lovejoy in the Safeway building (enter on NW 14th), and several pay lots 2-3 blocks away, under the I-405 freeway. 2 hours of free street parking is available for several blocks along the west side of I-405. The Portland Streetcar stops right at the venue on NW Lovejoy and also 2 blocks north on NW Northrup and 14th, and the nearest bus stop is 5 blocks away on NW 14th & Glisan (route 77). Also, don’t forget about Uber and Lyft!

SEMpdx urges all attendees to be safe and take public transit or rideshare to this event.

Tickets

Rooftop tickets are $20 Early Bird, $30 Advance, or $40 Day of Event. Ticket sales are final; there are no refunds.

The SEMpdx annual Rooftop Party promises to be the most talked-about networking event of the year. Many professional organizations will be joining us on the roof.

Be on top of the latest developments going on at the most innovative marketing association in the Pacific Northwest!

Date and Time
Thursday, August 1, 2019
5:30 pm to 9:00 pm

Location

On Deck Sports Bar & Grill — see map

910 NW 14th Ave.
Portland, OR 97209

Rooftop Sponsors

AMA PDX  is a local chapter of the national American Marketing Association which serves over 1.2 million marketing and sales professionals. AMA has 74 other local chapters and 345 collegiate chapters. We provide mentorship and professional development opportunities, local marketing events, volunteer and leadership opportunities, career services, nonprofit support with AMA PDX Agency, member perks and more.

Logical Position is a national digital marketing agency with a staff consisting of over 250 full-time marketing experts offering SEM, SEO and Website Design. Partnering with clients such as the Dallas Cowboys, Princeton University, USC, Portland Winterhawks, Made in Oregon and Storables along with thousands of SMBs across the country, LP has won consistent accolades as an Inc. 500 company, a Premier Google Partner, a Bing Elite SMB Partner, a Fastest Growing Company (Portland Business Journal), a Top Workplace (The Oregonian), and a 100 Best Company (Oregon Business). Headquartered in Lake Oswego, Ore., LP runs satellite offices in Austin, Chicago and Las Vegas.

Oregon State University’s Professional and Continuing Education (PACE) offers year-round short courses taught by Oregon State faculty and industry-based experts. These flexible and affordable programs are designed to provide immediately applicable skills in gardening, beer, education and more. You can also earn Continuing Education Units (CEUs) to help meet your training requirements, or build a customized workforce training program for you and your organization.

The Portland Business Alliance is the Greater Portland Chamber of Commerce and the leading voice for business in the region. The Alliance advocates for business at all levels of government to support commerce, community health and the region’s overall prosperity. We also offer a variety of networking events and professional development opportunities to connect and foster growth in our region’s business community.

Webfor helps your business grow and make more money by utilizing our team of integrated marketing experts to develop and implement creative marketing strategies that have been proven to grow businesses by more than 30%.

We choose our clients as carefully as they choose us. If you’re not just looking for another vendor, but prefer an invaluable partner that cares as much about reaching your goals as you do, then we’d love to have a deeper conversation. Find out more by visiting our website: https://webfor.com.

Here at Smartz, we understand that the web is a moving target. Search results change, your customer’s needs change, new applications emerge – Smart Solutions is your guide to an ongoing website strategy. Our Internet marketing and web design teams will understand the needs of your organization and present a comprehensive plan to increase your online marketing success and help you generate results. With almost a thousand sites under our belt since 1995, Smart Solutions brings top-level industry expertise to your project.

Rooftop Co-Hosts:

Cre8con, the Portland Creative Conference, is an exploration and celebration of the creative process across all creative industries. We feature keynote presentations by leading creatives who take you inside their creative process, show their work, and talk about their projects, problems, influences and inspirations. Bring your team (discounts available) or just bring yourself–either way you won’t leave the same as you arrived. You’ll be inspired and motivated in new ways, viewing your world with a fresh perspective. The event is a non-profit fundraiser for arts education programs in Oregon.

IABC offers professional development and networking opportunities that advance your strategic value as a communications professional within your organization

Mac’s List is a Pacific Northwest job board driven by a simple idea: the hiring process should be more human. When we break down the barriers between employers and job seekers, everybody wins.

As the top career resource for passionate professionals in Oregon, and Washington, we focus on sharing high quality job listings and actionable resources that help people find and land the jobs they deserve.

The Portland Advertising Federation isn’t just a club, it’s a movement, dedicated to perpetuating excellence and greatness at every creative turn. Our mission is to connect and inspire Portland’s creative, marketing and media community with educational, social and networking opportunities. You’ll learn, be inspired, have fun and probably meet some cool people along the way.

pdxMindShare is Portland’s premier online career community for networking professionals, including a LinkedIn Group, job board, and event calendar. Visit our website and sign up for our weekly newsletter.

SEMPO is the largest nonprofit trade organization in the world serving the search and digital marketing industry and marketing professionals engaged in it. The SEMPO Cities initiative launched in 2015 and replaced legacy SEMPO Local Groups and serves as the local presence engaging search marketers in local communities globally. SEMPO Cities was formed and continues to serve to build awareness and education around search at the local level through learning and networking events. Local networking is an excellent way to learn more about the industry and its latest developments, and to have a sense of community with other professionals in your area.

The post August 1 2019 – SEMpdx Summer Party: Back to the Rooftop! appeared first on SEMpdx.

Before that we used Eventbrite, and now we’re starting to use Bizzbo, but one thing they all have in common is that we embed a widget – an iframe – in order to accept registration on our site.

The user experience while registering through the Wild Apricot iframe was less than stellar, so a couple of years ago, we came up with a simple solution, which was to redirect the page right to the Wild Apricot Event page. Users click to the upcoming event post, and get where they need to go. Problem solved – we thought – for about two years.

All of a sudden, in our Slack channel today, (that SEMpdx members can join) members were reporting that they couldnt view the details of Tuesdays upcoming event using Google chrome. Instead of being redirected, They were getting “Wrong Document Context” as the error message, but on a phone you can clearly see why.

Wrong Document Context

If you Google “Wrong Document Context” you get nothing very relevant as to why this is happening… seems like this default error message makes no sense. Why not say “The Redirected URL is blocked”?

More imprtant though, is that I want to know WHY this is happening. Is the mere fact that we’re doing a redirect somehow suspicious? There’s nothing in Google Search console that we’ve done anything nefarious. Why is Google stopping us?

Did Wild Apricot get flagged as doing something wrong? I don’t think so, or again, shouldn’t Google Search Console tell me something useful here?

Reading this article did explain that the user could decide to trust the redirect but aside from suggesting that their PC’s had malware, it wasn’t much help.

Try This For Youself in Chrome & Firefox

After a current event is done, we remove the redirects, but I put one back for May, so you can try it for yourself.

Here is the event URL: https://www.sempdx.org/sempdx-events/may-2019-members-appreciation-digital-marketing-consultations/

That URL should redirect you here:  https://sempdx.wildapricot.org/event-3334388

In Firefox it does, but in Chrome it does not.

This is what’s in .htaccess:

redirect 302 /sempdx-events/current-events/may-2019-members-appreciation-digital-marketing-consultations/ https://sempdx.wildapricot.org/event-3334388

Granted, redirecting a page on your site is a rare use, but it’s weird.   Got any ideas?

The post Wrong Document Context – Chrome Disallowing a Redirect? appeared first on SEMpdx.